BLACKPINK Lisa‘s latest announcement and promo have netizens criticizing YG Entertainment even more.
BLACKPINK’s Lisa | @lalalalisa_m/Instagram
Since her contract with YG Entertainment officially ended, Lisa has been booked and busy.
| @lalalalisa_m/Instagram | @lalalalisa_m/Instagram | @lalalalisa_m/Instagram
Of course, one of the biggest achievements was Lisa’s announcement of the creation of her own company, LLOUD.
Lisa’s company is the hub of all her solo activities.
On April 10 (local time), another huge announcement was made as it was revealed that Lisa would be joining RCA Records, a hugely successful record label that would help with the idol’s solo work. According to Billboard, it would allow her to retain her masters of her work.
When the announcement was made, netizens also noticed on Lisa’s website that a new page appeared and it had a list of different countries and locations.
Within hours of the announcement being made, netizens started noticing the billboards popping up in locations across the world.
When all the announcements and photos were shared, BLINKs and netizens hit back at YG Entertainment after believing the company was trying to “hide” or “downplay” Lisa’s talent and popularity. They also joked that while YG seemingly thought they were discussing contract renewal options with Lisa, the idol had probably already started planning for her future.
We are seeing more and more of Lisa’s brilliance that YG tried so hard to hide, and this is just the beginning. I am very excited to see more of her vision to unfold. While our CEO Lisa is working hard, let’s do our part to be prepared for what’s to come.#RCAxLLOUD#RCAxLISA pic.twitter.com/mEG2m889Ru
— 엘라 (@Mhannwella) April 11, 2024
lisa in the middle of bornpink tour planning her label, her audition for her tv series, letting celine go, her merch while YG was begging while releasing articles saying lisa’s still negotiating.. that girl was GONE pic.twitter.com/55tzy0neuN
— zendaya’s manager (@thotenlisa) April 10, 2024
Lisa’s been working on her career since her contract ended with yg and now she’s gonna be their biggest nightmare and the world’s biggest dream
— wei (@crazyoverlili7) April 10, 2024
For those complaining about it: LISA left YG bc she knows how she deserves to be treated as an artist
She had millions of offers and she chose RCA for a reason. Yall can be sure that she demanded a pretty good contract after everything she been through
THE CAT IS OUT OF THE BAG pic.twitter.com/pM07U5dvjz
— vivi (@bornlilie_) April 10, 2024
Billboards being spotted everywhere AGAIN ?! It’s safe to say that won’t be getting another LS1 with those shitty promotions from YG , this time lisa and her team are taking matters into their own hands and they are going BIG pic.twitter.com/tHsuTYDIbp
— LSM film ☆ (@LSM_film) April 11, 2024
We are seeing more and more of Lisa’s brilliance that YG tried so hard to hide, and this is just the beginning. I am very excited to see more of her vision to unfold. While our CEO Lisa is working hard, let’s do our part to be prepared for what’s to come.#RCAxLLOUD#RCAxLISA pic.twitter.com/mEG2m889Ru
— 엘라 (@Mhannwella) April 11, 2024
YG wanted to bury my good sis in boyish ill-fitted clothes but Nanist said not on my watch. pic.twitter.com/1VjfVEphi8
— Lewis (@LewisLisaMeghan) April 10, 2024
Many fans believe YG Entertainment was holding Lisa back, and now she is in control of her work, Lisa has showcased her true influence and dominance.
