The PlayStation 6 could cost more than $1000, claims a new report, with Sony refusing to sell consoles at a loss.
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In March, Sony raised the price of the PlayStation 5 for the second time in a year. The PS5 Pro went from £699.99 to £789.99 while the standard digital version of the console currently costs £519.99, up from £429.99. The price hike was blamed on “continued pressures in the global economic landscape” and it looks like that won’t improve for the launch of the PlayStation 6, which is rumoured to launch next year.
Earlier this month, Microsoft confirmed a huge price hike for all Xbox consoles. 512GB models will go up $100 in August while all 1TB versions will increase by $150. “We hoped another price increase would not be necessary, and we have spent the last several months working with suppliers on options. Unfortunately, console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027. The entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles,” Microsoft wrote in a blog post. “Unlike phones, computers, speakers, and other consumer devices, consoles are typically not sold at a profit, but instead for less than they cost to make.”
In a recent Q+A with investors, Sony Interactive Entertainment CEO Hideaki Nishino was asked if the company would “continue to prioritise profitability of the hardware” for the PlayStation 6.
Sony says it does not plan to sell future PlayStation hardware at significant losses, despite rising memory and component costs affecting the industry.
In a recent Q&A with investors, Sony said its policy is not to absorb major hardware losses. The company is monitoring market… pic.twitter.com/IQgSVbiBnX
— Pirat_Nation (@Pirat_Nation) June 29, 2026
“It is not realistic for us to absorb all component cost increases, and we have already implemented some price increases outside Japan. At present, however, sales are proceeding as planned, and we do not believe this has led to a decline in customer demand,” he replied. ““As a principle, we do not intend to sell hardware at significant losses. At the same time, we are carefully monitoring the market and continuing to evaluate our approach. We believe it is important for us to make every effort to ensure that customers fully understand the value we provide in relation to pricing.”
According to industry insider KeplerL2, the PlayStation 6 will cost Sony around $960 to manufacture and that’s before they try to recoup development, shipping and marketing costs. Another report says Sony might delay the launch of the PlayStation 6 from 2027 to 2029 because of the current shortage of memory chip components that some are dubbing “RAMmageddon”.
In other news, Phoebe Bridgers returned with her first new music in four years last week – and the music video features a RuneScape easter egg.
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