Celebrating AAPI Heritage Month with a New Global Era for Hip-Hop
Courtesy of Pacific Music Group
Listen to “Humble Flex” HERE Watch the Music Video HERE
Pacific Music Group, the global entertainment company co-founded by NE-YO, MC Jin, Sonu Nigam, and Jonathan Serbin, today announced the launch of Family Style Records, its new Hip-Hop imprint led by MC Jin. The debut coincides with the release of Jin’s new single, “Humble Flex,” arriving in celebration of AAPI Heritage Month.
Family Style Records launches with an initial roster that reflects its international and genre-fluid vision, including MC Jin alongside rising artists Lil Cherry and GOLDBUUDA, whose upcoming collaborative single, “DRESS2KILL,” arrives in early June. The label also welcomes NADA (Nada Askana), the Indonesian rapper, singer, and dancer, signed to PMG; and KHANTRAST, the Brooklyn-bred Chinese-American rapper known for viral anime-inspired freestyles and his breakout drill hit “Landed in Brooklyn,” now signed for exclusive Asia management.
“The idea of everyone coming together for a meal really captures the spirit of what Hip-Hop means to me. With the launch of the label, our goal is to provide artists an opportunity to continue cooking up authentic flavors for the world audience. Family Style. Everybody eats!”
— MC Jin, President
The new imprint marks Pacific Music Group’s continued expansion as it builds a modern platform connecting Asian talent with worldwide audiences. Focused on boundary-pushing Hip-Hop voices from across Asia and the diaspora, Family Style Records aims to spotlight artists shaping the future of Hip-Hop.
“MC Jin and PMG share a vision about Hip-Hop’s rise in Asia, and Jin’s own involvement has been a big part of that. With Asian style and culture already influencing global Hip-Hop trends, this market is set to become a global force within this decade.”
— Jonathan Serbin, Co-Founder and CEO of Pacific Music Group
MC Jin’s new single, “Humble Flex,” serves as the first release from this new chapter. Blending sharp lyricism with modern production, the track reflects Jin’s evolution as both an artist and cultural trailblazer. Its arrival during AAPI Heritage Month adds significance to one of Hip-Hop’s pioneering Asian American voices.
Founded in 2025, Pacific Music Group was built to develop worldwide careers for artists across Asia while creating meaningful pathways into international markets. Spanning Hip-Hop, pop, R&B, electronic, and regional genres, the company combines artist development, strategic partnerships, and cross-border reach under one modern platform.
Pacific Music Group’s founding team combines global star power with executive expertise, with NE-YO, Sonu Nigam, and MC Jin providing creative leadership alongside Jonathan Serbin, former Co-President of Warner Music Asia.
With creative hubs spanning Japan, China, Korea, India, and Southeast Asia, Pacific Music Group is building an interconnected platform designed to nurture talent and drive international collaboration. Since launching its first releases in Fall 2025, the company has continued to expand its footprint, with more announcements expected in the months ahead, following the recent signing of global music star Tiffany Young to Pacific Music Group and the release of her new single, “Summer’s Over,” arriving on the heels of her ten-year solo career anniversary.
The debut of Family Style Records marks Pacific Music Group’s latest step in building a stronger pipeline between Asia and the global Hip-Hop market. MC Jin and his family of artists embark on a powerful new chapter rooted in culture, innovation, and global reach. As cultural influence continues to rise across Asia, Pacific Music Group stands at the forefront of a new era connecting artists, audiences, and communities worldwide.
Pacific Music Group
Pacific Music Group is a next-generation music company founded in 2025 by NE-YO, Sonu Nigam, MC Jin, and Jonathan Serbin. Headquartered in Hong Kong with a Pan-Asian presence, the company is committed to developing global careers from Asia and fostering cultural exchange between East and West.
In 2026, Pacific Music Group significantly expanded its global roster with the addition of two marquee artists. The label welcomed Tiffany Young — K-pop icon, former member of the legendary SNSD/Girls’ Generation, and acclaimed solo artist whose influence spans Asia, North America, and beyond.
Pacific Music Group also announced its exclusive partnership with Stage Zero as Asia Manager and Worldwide Label for TaTa Taktumi, the highly anticipated project developed under the creative direction of multi-Grammy-winning producer Timbaland.
Pacific Music Group supports emerging and established artists through world-class production, strategic promotion, and mentorship from industry icons, building careers that transcend borders and resonate on a worldwide stage.
About Family Style Records
Spearheaded by Asian-American rap pioneer MC Jin, Family Style Records marks Pacific Music Group’s latest step in building a stronger pipeline between Asia and the global Hip-Hop market.
With a diverse roster that includes Korean alternative Hip-Hop siblings Lil Cherry & GOLDBUUDA, 13-year-old Indonesian rap prodigy NADA, and Chinese-American breakout star KHANTRAST (Asia management), MC Jin and his family of artists embark on a powerful new chapter rooted in culture, innovation, and global reach.
MC Jin
MC Jin (Jin Au-Yeung) is an American rapper, songwriter, actor, comedian, and cultural pioneer born on June 4, 1982, in Miami, Florida, to Hong Kong immigrant parents.
He rose to national prominence in 2002 on BET’s “Freestyle Friday,” winning seven straight rap battles and earning induction into the show’s Hall of Fame — a breakthrough that led him to sign with Ruff Ryders Entertainment, making him the first Asian-American solo rapper signed to a major U.S. label.
In 2004, Jin released his major-label debut, The Rest Is History, which peaked at No. 54 on the Billboard 200 and featured the single “Learn Chinese,” produced with Wyclef Jean.
Over his career, he has released multiple albums and mixtapes — including ABC (2007), a mostly Cantonese LP celebrating his identity as an American-born Chinese.
Jin has also built a prolific acting résumé, appearing in major films such as 2 Fast 2 Furious, The Man with the Iron Fists, Revenge of the Green Dragons, and Monster Hunter.
Beyond music and film, he has expanded into comedy and media, including recurring performances on VH1’s Wild ‘N Out.
KHANTRAST
Asian-American rapper KHANTRAST combines deep, resonant vocals with sharp, rapid-fire articulation. Known for his versatility, he blends genres spanning Trap, R&B, and NY drill.
He frequently collaborates with creators in the anime rap community and is celebrated for integrating his bilingual skills, often mixing Mandarin Chinese into his music.
Born in Brooklyn to Chinese immigrants, KHANTRAST heavily features his identity as an Asian-American child of immigrants in his music.
Lil Cherry & GOLDBUUDA
Lil Cherry & GOLDBUUDA are a Korean sibling duo redefining genre, identity, and creative independence within the global music landscape.
Reared in the cultural melting pot of Miami, Florida on Bass music and Dirty South Hip-Hop, the two moved back to Korea, where they combined their influences into a sound uniquely their own.
Known for their raw emotional messaging, avant-garde visuals and fashion, and fearless experimentation, the pair seamlessly blend Hip-Hop, alternative pop, electronic textures, and underground aesthetics.
NADA
At just 13 years old, NADASKANA, known to fans simply as NADA, is already rewriting the rules of what’s possible in Hip-Hop.
Born and raised in Indonesia, this speed-rapping prodigy has taken the internet by storm with a voice that hits harder and faster than most artists twice her age.
With over 450K followers on Instagram and 600K on TikTok, every fan in her rapidly growing community found her organically through covers of global icons including XG, Eminem, BTS, and BLACKPINK.
NADA recently signed her first record deal, a 360 agreement with PMG, and will release music under the Family Style Records imprint.
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