When America’s #1 chocolate chip cookie brand, Chips Ahoy!, decides to make waves, they do it big. This November, Chips Ahoy! debuts its Big Chewy Cookie—a delicious innovation over three times the size of the classic Chewy Cookie—and they’re celebrating in style. Partnering with Grammy-nominated hip-hop icon Big Sean, Chips Ahoy! is fusing flavor, fashion, and culture at this year’s ComplexCon in Las Vegas.
This exclusive collaboration features a limited-edition merch collection that’s as bold as the cookies themselves. Fans will not only get a taste of the oversized Big Chewy Cookie in three irresistible flavors—Chocolatey Chip, Chocolatey Brownie, and Chocolatey Caramel—but will also have the chance to snag eye-catching pieces co-designed by Big Sean himself.
A Big Collaboration for a Big Innovation
Chips Ahoy!’s Big Chewy Cookie is made for a generation that craves bigger, bolder, and more shareable experiences. The cookie, designed for on-the-go snacking, is a testament to the brand’s commitment to innovation and creativity.
“When thinking about bringing together BIG names for our Big Chewy Cookie launch, we knew Complex and Big Sean would be the best partners,” said Jen Levin, Senior Brand Manager at Chips Ahoy!. “This shareable, on-the-go choice brings happiness with each big, delicious bite. Collaborating with Big Sean at ComplexCon is the perfect way to introduce this product to Gen Z.”
What’s in the Capsule Collection?
Chips Ahoy! Big Chewy Cookie and Big Sean Don Life Collection
Big Sean’s merch collection is as thoughtfully crafted as the cookies themselves:
Don Life T-shirt: Featuring a towering cookie over the Earth, symbolizing Chips Ahoy!’s groundbreaking innovation and Big Sean’s larger-than-life creativity.
Heavyweight Sweatshirt: A chocolate-brown design with cookie-inspired accents, a nod to Chips Ahoy!’s iconic chocolatey chips.
Oversized Tote Bag: Designed with functionality in mind, complete with a slit perfectly sized for a Big Chewy Cookie.
Nostalgic Lunchbox Tin: Blending practicality with a playful nod to childhood memories.
ComplexCon Highlights
ComplexCon is the ultimate playground for culture enthusiasts. This year, the Chips Ahoy! booth will stand out with an 18-foot-tall cookie installation, offering fans an unforgettable experience.
Visit Chips Ahoy! and Big Sean at ComplexCon on November 16, 2024
Visitors can meet Big Sean, snap photos, and try the Big Chewy Cookie flavors. Limited-edition merch will be up for grabs through giveaways, ensuring lucky fans take home a piece of this iconic collaboration.
Can’t Make It to Vegas?
For those unable to attend ComplexCon, there’s still a chance to participate in the excitement. From November 12 to November 27, fans can enter for a chance to win the exclusive merch collection online at stories.complex.com/chipsahoysweeps.
Why This Collab Matters
Big Sean, a lifelong Chips Ahoy! fan, shared his enthusiasm:
“My new merch collaboration with Chips Ahoy! at ComplexCon is about bringing big flavor and bold style together. Debuting the collection for a brand I’ve loved for years at an event where culture and creativity collide is particularly special. See ya’ll in Vegas!”
This partnership reflects the growing intersection of snack culture, fashion, and community. It’s a celebration of creativity and connection, proving that cookies can be more than just a treat—they can spark moments of joy and inspiration.
Where to Find Big Chewy Cookies
Craving a taste of the Big Chewy Cookie? These oversized delights are now available in convenience stores nationwide and will roll out to grocery and mass merchandise stores in 2025.
Stay updated on the latest Chips Ahoy! and Big Sean news by following them on TikTok and Instagram. And if you’re heading to ComplexCon, make sure to visit the Chips Ahoy! booth for the ultimate cookie-meets-culture experience.
Your taste buds and your wardrobe won’t want to miss this collaboration. Big flavor. Big style. Big Sean.
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