BLACKPINK‘s Jennie and Stray Kids are K-Pop artists who made a headlines at the 2024 MET Gala. The former wore a custom dress by the brand Alaïa while the latter donned Tommy Hilfiger suits.
BLACKPINK’s Jennie Stray Kids | @tommyhilfiger/Instagram
Lefty, an influencer marketing platform, named these two artists in their list of the “most visible” celebrities who attended the 2024 MET Gala using the Earned Media Value metric.
Earned media value (EMV) is used to calculate the worth of publicity gained from a celebrity through unpaid promotions, often generated through word of mouth on social media platforms.
Over 263 stars attended the coveted event based on Vogue‘s “Red Carpet Look” list, and among them, Stray Kids was the 10th most influential. Lefty determined that they generated $1.6 million USD worth of earned media value through their appearance at the MET Gala.
BLACKPINK’s Jennie, meanwhile, ranked two spots higher at 8th. She generated a total of $2.4 million USD worth of earned media value, just behind American singer Sabrina Carpenter.
Check out Lefty’s full list below.
1. Alia Bhatt – $4.2 million EMV
2. Kendall Jenner – $4.1 million EMV
3. Kylie Jenner – $3.1 million EMV
4. Madelyn Cline – $2.9 million EMV
5. Kim Kardashian – $2.7 million EMV
6. Gigi Hadid – $2.6 million EMV
7. Sabrina Carpenter – $2.4 million EMV
8. BLACKPINK’s Jennie – $2.4 million EMV
9. Jennifer Lopez – $2.2 million EMV
10. Stray Kids – $1.6 million EMV
Top 10 Celebrities at the “2024 MET Gala” based on Lefty’s Earned Media Value (EMV) | @lefty.io/Instagram
Read more about Stray Kids’ and Jennie’s interaction at the 2024 MET Gala below.
Stray Kids Has Relatable Reaction Upon Seeing BLACKPINK’s Jennie At The “2024 MET Gala”
