Lil Yachty has been everywhere lately, collaborating with both major stars like Drake and J. Cole and rising stars like JID and Nemzzz. Now, he’s taking yet another step in furthering his rap dominance, announcing the launch of his new label, Concrete Rekordz. The label is named after his crew, Concrete Boys, who also comprise the roster, and is backed by the label that originally signed Yachty, Quality Control Music.
An additional wrinkle is that Quality Control is now owned by HYBE America, the stateside arm of the Korean entertainment company responsible for the success of K-pop groups like BTS, New Jeans, Seventeen, and Tomorrow X Together. In other words, there’s some serious muscle behind Concrete Rekordz, which accompanied the launch with the release of their new video for “Family Business.”
The Concrete Boys crew consists of Camo!, DC2TRILL, Draft Day, and Karrahbooo, who accompanied Yachty on his 2023 Field Trip Tour.
In a press release, Quality Control COO “Coach K” Lee said, “Yachty has always had profound vision since the day we met and to see him take his curatorial magic and expand it to discover and enhance other artists is exciting to me.” Meanwhile, his co-founder, QC CEO Pierre “P” Thomas, said, “I’m excited to see Yachty step into the role of executive alongside being one of the most formidable creatives in the world with such an eye for talent. Karrahbooo is a star and they are all going to be the new wave of cool that can bring something different to the culture that is so badly needed.”
You can check out the video for “Family Business” above.
