London, 25th April 2023 – Oracle Red Bull Racing today launches the first episode of its brand-new series of Talking Bull podcast produced by Sony Music Entertainment’s (SME) Global Podcast Division.
The Official Oracle Red Bull Racing Podcast, Talking Bull, will bring fans exclusive, unrivalled access to the Oracle Red Bull Racing Formula 1 Team. Listeners can expect in-depth, behind-the scenes insight into how the Team maintain their top spot.
Recorded in Milton Keynes, the beating heart of Oracle Red Bull Racing, the podcast will be visualised for first time ever. Each episode will bring fans closer than ever to the Team and allow them to ask questions directly.
The first guest of the series, Team Principal Christian Horner sits down to discuss Oracle Red Bull Racing’s flying start to the 2023 season. He reveals who he thinks will be their biggest contenders this year, why he brought Daniel Ricciardo back as reserve driver, and he tells the story of how he became an F1 team principal at the age of just 31. Throughout the series, Talking Bull will put key people in the hot seat: those who build the cars, drive them, and keep the Team moving.
Presenter Nicola Hume (Heart FM, Auto Express, CarBuyer UK) joins as the podcast’s new host, bringing plenty of personality and knowledge from across the automotive industry. In each episode, she puts real fans’ questions to guests and asks them to choose an item for the ‘Oracle Red Bull Racing in 100 Objects’ Hall of Fame.
Sony Music Entertainment’s (SME) Global Podcast Division is a full-service production agency. Working closely together, SME’s branded podcast division has brought to life Oracle Red Bull Racing’s access and insights to create an experience the Team’s fans can’t get anywhere else.
Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, said: “It is great to have the Talking Bull podcast back up and running. It’s a brilliant way for fans to get an insight into the everyday at Oracle Red Bull Racing. Each episode will feature a different voice from the Team offering in-depth, behind the scenes peak about the goings on at Oracle Red Bull Racing both at the track and back at the factory in Milton Keynes. Tune in and don’t miss out!”
Annabel Wilcken, Head of Branded Podcasts at Sony Music Entertainment, said: “We are thrilled to be working with the Oracle Red Bull Racing team at such an exciting time in the Team’s history. Podcasts are an integral way for sports fan to stay connected to their teams and we hope The Oracle Red Bull Racing fans enjoy the new look of Talking Bull. We look forward to helping drive its continued success.”
Talking Bull will be released monthly from Tuesday 25th April on all major podcast platforms.
