Via The Artist
Before photographer and Exquisite Eye Studios founder Breyona Holt captured the likes of music phenoms Coco Jones, Halle Bailey, Giveon and bLAck pARty, she got her drive from her hometown of Atlanta.
Currently based in Los Angeles, Holt credits the ATL scene for showing her the grind and hunger that she’d need as a burgeoning artist. It was in the mid-2010s that she kept SoundCloud selections on repeat, listening to acts Smino, Tommy Genesis, Raury, and Awful Records’ Alexandria. Even in her eight years spent on the West Coast, Holt’s mind hasn’t left her southern beginnings, which would come to shape the color theory and contrast in her commercial, editorial and cover artwork.
“We really grew up on dance cultures [in Atlanta], so the music really inspired a lot of the work that I was creating,” Holt tells Uproxx. “When I first started, my photography was very moody, and I think once I moved to LA, over time, I did see that my word got brighter, and I was kind of pulling away from what made me stand out as an artist. I had to take a step back like, ‘Okay, I don’t want to pull too far away like staying into the lines and following the trends and what LA has.’”
But while Holt would depend on her music playlists to soundtrack her mood while editing photos, she credits her father’s early film photography as an influence. Even as a singular visionary, Holt showcases that influence through grainy, analogue photography images of subjects like SZA and Normani.
Giveon
“I [loved] when I was going to his archive and what that would make me feel,” Holt says of her father’s works. “So even though I was mainly shooting on digital cameras at that time, I was trying to mimic that feeling that film made me feel. So the colors that you get with film is just a very organic type of feeling. I would say my dad was really one of my biggest inspirations at that time.”
Through her lens, Holt keeps an eye on individuals across entertainment, but viewers find her photos of Black women to be the most definitive. There’s an artist-to-subject unison where Holt channels the strength of Black womanhood and represents it with dignity. Holt’s portfolio exhibits crisp colors against genuine facial expressions and poses. Most of all, the Black femme energy radiates.
“I believe that it’s very important for us to be seen in a beautiful light and I think that sometimes, when Black women or Black men are the subject, we get the short end of the stick,” Holt says. “Whether it’s how we’re being lit–it doesn’t always represent us in the most powerful or the most uplifting way. Who I am at the core, I love art so much, and I want to make sure that we’re being documented and being seen in the best light, because these things will matter today and to generations to come.”
Since taking the cover art photography for albums like Joyce Wrice’s Overgrown, Coco Jones’ What I Didn’t Tell You, and Amindi’s TWYN, more recently, Holt shot the cover image of Halle Bailey’s new single “Because I Love You.”
“Her voice — she’s literally a siren; her voice is very angelic,” Holt says of Bailey, a fellow Georgia native. “Even just the instruments that she chose to use throughout the record. It was just something so refreshing and something I haven’t really heard before. When you hear a record like that, that inspires the colors you use. Just working with her on that project–the sound and the song is really what inspired the approach of the cover art, and I think it reflects the music video, which was incredible.”
Joyce Wrice
The commanding and vulnerable song would come to reflect Bailey’s confident stance on the artwork, which took on a life of its own. “Even down to the posing, all of those factors matter with the cover art. I’m so happy she chose that photo as the cover,” Holt continues. “I think it was empowering how you know her hands up, her chest out, the arms up–it’s just a very powerful image, and I’m just so happy to have this in my portfolio and to be a part of this.”
On capturing her muses, like the hair-blowing moment-in-time cover of Overgrown or 1970s funk ode on the cover of bLAck pARty’s Hummingbird, Holt likens the interaction to a “dance” between herself and the muse.
“These are real moments and actions for the most part. It’s not like ‘We’re going into these cover arts, and we want you to pose exactly like this,’ because I feel like it would come off a little forced and people would feel that,” she shares. “But these are real moments listening to the music on set, we’re in the vibe — this is a real emotion that they’re expressing through their body, through their face and the color is just there to amplify what’s happening.”
Except for the textured collage on the TWYN backdrop, Holt’s cover art is fairly minimal in practice, keeping the viewers’ gaze on her subjects, and the photography is a visual interpretation of their music.
“When I’m hearing the music, because I really enjoy color theory, it’s about ‘What is this making me feel?’” Holt says. “I think you can communicate a lot through color theory, you can evoke an emotion through the colors that you choose to use. I think using minimal backgrounds, for me, helps you focus on who the subject is. I love a moment where the environment is just an add-on, but like the eyes, the facial expression, the mood of the body language in the model, all of that really matters to me.”
Halle
Along with her photography, Holt calls it a “greater goal” to take her still images to the screen as a filmmaker, especially since she’s built her portfolio as a music video director and creative director.
“Although I started off, and I’m able to grasp people’s attention through my photography, I think people have taken a chance with me when it comes to these music videos,” Holt says of her budding path in filmmaking. “[I’ve] even shocked myself at what I’m able to create as a director, but as I continue to explore with music videos, I would love to grow in that field and do more short films and let that grow, as well, into longform video, movies and things like that.”
In continuing to document the culture, Holt also has her hands in tactile fashion projects under her Exquisite Eye banner, but presenting Blackness in an authentic lens remains integral to her purpose. Holt embraces her roots, and it shows in her life’s work.
“I just love my culture. I love being Black and I love how we always create such beautiful art no matter what,” she says. “To be in this day and age and be able to have the internet and be able to share my art and people gravitate to it, or they feel inspired by it, I’m just doing this for the bigger picture.”
