The anticipation surrounding Red Velvet‘s third studio album, Chill Kill, experienced a hiccup yesterday when a part of their teaser promotions was postponed. RED Production, the group’s production center under SM Entertainment, had promised to release the album details on Friday at midnight, but they were delayed until 6 PM.
| SM Entertainment
The album details, crucial for generating buzz and facilitating album sales, consist of teaser images showcasing the physical album packaging. Netizens always look forward to this teaser in particular when it comes to Red Velvet, because their physical albums never disappoint and are sought after by fans and non-fans alike.
creating THE greatest Red Velvet album packages pic.twitter.com/rIqXYrZcK5
— j♡y (@heroes_twt) November 3, 2023
The announcement of the delay was made on Twitter, where RED Production cited the need to improve the album details’ completeness as the reason behind the postponement.
안녕하세요. RED 프로덕션입니다.
금일 0시 공개 예정이었던 레드벨벳의 정규 3집 ‘Chill Kill’ 앨범 사양이, 완성도를 높이기 위해 부득이하게 금일 오후 6시 공개로 연기되었음을 안내드립니다.
오랜 시간 기다려주신 팬분들께 진심으로 죄송하다는 말씀드리며, 너그러운 양해 부탁드립니다.…
— Red Velvet (@RVsmtown) November 2, 2023
This delay didn’t sit well with the fans, who were left frustrated after no pictures were posted at midnight as promised. The frustration was further fuelled when one of Red Velvet’s members, Wendy, took to Bubble to apologize for the delay, prompting fans to argue that it should be the company, not the artists, shouldering the responsibility and apologizing for such mishaps.
I feel so sorry for the girls constantly having to do legitimate damage control https://t.co/PA78pMwbqY
— 2hyun2furious (@disastergayrene) November 2, 2023
When the album details were finally released, they generated a positive buzz, with the aesthetically pleasing physical album packaging images sweeping over the internet, enticing even non-fans to consider pre-ordering the album. However, the celebration was short-lived as eagle-eyed fans spotted glaring mistakes on some of the albums.
Red Velvet 레드벨벳 ‘Chill Kill’ Album Details
Red Velvet The 3rd Album ‘Chill Kill’
➫ 2023.11.13 6PM KST#RedVelvet #레드벨벳 #Chill_Kill #칠킬#RedVelvet_Chill_Kill
Pre-orderhttps://t.co/46V8XHDVQ4 pic.twitter.com/RowbRnFf5z
— Red Velvet (@RVsmtown) November 3, 2023
Red Velvet 레드벨벳 ‘Chill Kill’ Album Details
Red Velvet The 3rd Album ‘Chill Kill’
➫ 2023.11.13 6PM KST#RedVelvet #레드벨벳 #Chill_Kill #칠킬#RedVelvet_Chill_Kill
Pre-orderhttps://t.co/46V8XHDVQ4 pic.twitter.com/71Eu0CRpiU
— Red Velvet (@RVsmtown) November 3, 2023
Red Velvet 레드벨벳 ‘Chill Kill’ Album Details
Red Velvet The 3rd Album ‘Chill Kill’
➫ 2023.11.13 6PM KST#RedVelvet #레드벨벳 #Chill_Kill #칠킬#RedVelvet_Chill_Kill
Pre-orderhttps://t.co/46V8XHDVQ4 pic.twitter.com/WgdTyvYvs7
— Red Velvet (@RVsmtown) November 3, 2023
Notably, the group’s name and the album title were misspelled as “Red Velevet” and “Cill Kill,” respectively. This error, coming after a delay meant to improve the quality, reignited fans’ frustration.
If you notice, it’s written “Cill Kill”.
— TEGAR (@flunkedtreow) November 3, 2023
“Red Velevet” and “Cill Kill” pic.twitter.com/h01tdQP8HY
— yeri pics (@cuteyeripics) November 3, 2023
Unfortunately, this isn’t the first issue ReVeluvs have encountered during this promotional period. Previously, some members of Red Velvet had expressed disappointment with SM Entertainment following fans’ complaints about the resolution of their teasers. These incidents have cast a shadow over an otherwise highly anticipated release, set to be unleashed on November 13 along with the title track bearing the same name.
#YERI uploaded the HD copies of the teasers last night through her 🫧!
She also mentioned how surprised she was that the teasers were uploaded in low quality, so she asked for the clearer photos of all the members to upload on her Instagram. #KIMYERIM #RedVelvet @RVsmtown pic.twitter.com/LLtz3oX3tE
— yerimiese 예리 Philippines (@PHmiese) October 31, 2023
[🫧] 231101
(sticker)
“I came here after such a long time..”
(sticker)
“You’ve been doing well while seeing the teaser photos right?”
“I like the pictures because they came out well”
“The quality isn’t good right” pic.twitter.com/C9khYAgCoc
— Irene 아이린 Global (@irene_global) November 1, 2023
The series of missteps has brought attention to the management and quality control practices at RED Production and SM Entertainment. Fans hope that the blunders won’t distract from the upcoming album’s release, which is eagerly awaited by K-Pop aficionados hungry for Red Velvet’s signature blend of music and aesthetics. As the release date of “Chill Kill” draws nearer, all eyes will be on the quintet and SM Entertainment to deliver on the high expectations set for this album.
