Recently, BIGHIT MUSIC came under fire for multiple blunders regarding the listening party for BTS J-Hope‘s new album, HOPE ON THE STREET VOL.1. Not only did the posts promoting the listening party initially have the wrong dates (and weren’t fixed for nine hours), but the wrong promotional link was shared during the listening party and wasn’t fixed for an hour.
In the wake of the mistakes, BIGHIT MUSIC has released a more formal apology about the lengthy errors. Shared on the BTS BIGHIT Twitter account on March 30, the label apologized for both the wrong link and schedule.
[Notice] We express our sincerest apologies for presenting an incorrect download link during yesterday’s Stationhead listening party. Stationhead confirmed and corrected a technical mapping error, but we deeply apologize for the inconvenience. We also express our deepest regret for posting a schedule image with an error.
Moving forward, we will make utmost efforts to put forth preventative measures in advance. We extend our cordial invitation once more to join us in celebrating and supporting j-hope’s new album, HOPE ON THE STREET VOL.1
— BIGHIT MUSIC
[공지] 지난 29일 진행된 제이홉의 Stationhead 리스닝 파티 관련해 불편을 끼쳐드린 점 사과드립니다. 다운로드 링크에 Stationhead의 기술적 매핑(Mapping) 오류가 발견돼 수정 조치하였습니다. 또한, 스케줄 이미지 내 리스닝 파티 진행 시간 오기를 검수 과정에서 바로잡지 못하고, 리스닝 파티가…
— BTS_official (@bts_bighit) March 30, 2024
But the apology hasn’t received the best responses. On a forum post about it, the comments are rather scathing and critical, wondering how a company as big and wealthy as BIGHIT MUSIC can continue to cause problems like this.
Reactions to the tweet are similarly critical.
admins been slipping up a lot lately cus didn’t y’all mess up tae’s stationhead too https://t.co/v6aXgbXLmk pic.twitter.com/pBm0iaxy0b
— 𝓬. (@PRODBYJlMlN) March 30, 2024
bro can’t even do his job properly this is the second time this month https://t.co/Lq06rCoBD3 pic.twitter.com/7KMfOtCbwQ
— ⓥ (@Taekookiechild) March 30, 2024
Oh PLEASE, one of your LISTENING PARTY in the US don’t even play a lot of HOTS song!!! How can it be HIS LISTENING party that HE SPENT HIS MONEY ON and you LET THIS HAPPEN!!! DON’T DO THIS TO HIM! https://t.co/tV9OjRGApc
— HOPE on the Street living j✧hopely (@jeongmau) March 30, 2024
you make it sound so hard to host a stationhead party when our fanbase has done one 24/7 since the beginning of time with little to no errors AND THIS ISN’T EVEN THEIR JOB https://t.co/0YGw8vNmrs
— lexi (@idgafduo) March 30, 2024
if bighit really meant it with this apology, they would have announced today’s stationhead listening party, not starting it quietly without a notice. Anyway, Join the party. (https://t.co/fHk1qn7Iar) https://t.co/NpdOOUPwjN
— jayvee (@uarmyvibe) March 30, 2024
Hopefully mistakes like this won’t continue for BTS’s members in the future.
