In a recent appeal that has quickly gone viral on the popular community site, Pann, a dedicated fan of TWICE has openly requested the group to ramp up their promotional activities in South Korea.
| JYP Entertainment
The fans’ plea comes during a growing concern among the fanbase that despite the group’s multiple music releases, a lack of sufficient promotion within their home country is hindering their potential success on music charts.
we do not care, k-onces knetz can go to shit. one spark soty pic.twitter.com/xsZEJtVayo https://t.co/Qjw5lEmUOf
— mii⁷₉ VIU O TWICE (@miiouwui) February 23, 2024
The fan’s post passionately argues for TWICE to demonstrate more commitment to their South Korean promotions by suggesting they prerecord performances for local music shows or create exclusive stages for their YouTube channel.
If you’ve made a comeback, please show some sincerity about it. Either pre-record your performances for local music shows or shoot a separate stage and upload it to YouTube.
— Fan on Pann Nate
| US Weekly
The call extends to appearances on variety shows, highlighting how other artists manage to secure features on prominent platforms like IU‘s and Yoo Jae Suk‘s YouTube channels with apparent ease.
Please make appearances on variety shows too. Other teams manage to get featured on popular platforms like IU’s and Yoo Jae Suk’s YouTube channels just fine.
— Fan on Pann Nate
TWICE during their tour. | Rolling Stone
“This is really extreme,” the fan writes, lamenting the group’s approach to promotion that seemingly limits their activities to a mere week. “You’ve produced such great songs but failed to promote them,” the post continues, expressing frustration over the missed opportunity to leverage the group’s catchy tracks for greater chart success.
Missing the days TWICE would have 2-3 week promotions in SK, going on countless music shows and being guests on the biggest variety shows but now seeing them fly to the US and appear on talk shows promoting their music abroad… that’s a HUGE level up pic.twitter.com/RuLPvGsbNg
— darling ⁹ (@twiceluvv) February 19, 2024
comparing twice promotions to all these 4th gen groups less than half their age with a fraction of their experience is insane. these younger groups are fighting to leave their mark in an incredibly competitive industry which is something twice accomplished long ago
— (@flowlikehyo) February 20, 2024
The post — which garnered over 158,000 views and nearly 100 comments — ignited a conversation among fans. Many echo the sentiment, pointing a finger at the group’s management for prioritizing international over domestic promotions. There seems to be a shared disappointment over the perceived neglect of the South Korean market.
Even less impressive songs climb the charts with proper promotion. It’s a real shame for the tracks.
— Fan on Pann Nate
The fan’s post on Pann. | Pann Nate
TWICE — now considered a senior group in the growing K-Pop industry — boasts a significant international following and an impressive discography that spans multiple hit songs and albums. Since their debut in 2015, they’ve been known for their infectious tunes and awe-worthy performances, securing their place as one of the leading girl groups globally.
However, the recent discourse among fans proves the group has faced a problem when it comes to the balance between domestic and international promotions. Whether TWICE or JYP Entertainment will address these worries, remains to be seen.
