Shownu, the leader of Monsta X, made a stunning debut at Fall/Winter New York Fashion Week 2024 to promote Concept Korea as an ambassador. Concept Korea began in 2010 to showcase some of Seoul’s fashion brands to the global audience. On February 13 at STARRETT LEHIGH in New York City, Shownu took to the runway to represent three Korean founded collections; MMAM, CHARM’s, and KIMMY.J.
MMAM founded by Hyun Park, focusing on modern classics with a minimalist silhouette. It reinterpreting the human instinct for childhood play through drawing, MMAM transforms clothing into wearable art.
CHARM’S is a ‘post-contemporary’ brand based on the ‘Sensual Attractiveness’ and is lead by Yohan Kang.
KIMMY.J juxtaposes street wear with classic items,
with clean silhouettes and sophistication and was founded by Heejin Kim and Haeun Lee.
