It was recently announced that Stray Kids, ITZY, and NMIXX would be participating in a collaboration with Coca-Cola for a themed release. The song “Like Magic” is part of a project with the brand.
While many want to show support for their favorite groups, the issue is tied in with the Palestinian Genocide, leading to fans voicing out wishes to boycott the release. Coca-Cola is on the list of brands that people are boycotting for their relation to the matter. The brands on the list have allegedly either shown support for Israel, displayed some form of resistance to Palestinian support, or gone against those standing for Palestine.
List of brands to boycott. | @nmixxpics_/Twitter
It is claimed that Coca-Cola “violates international law by operating in Atarot, an illegal Israeli settlement.” According to Aljazeera News, “The fizzy drinks manufacturer has long been caught in the crossfire of conflict in the Middle East. From 1967 to 1991, Coke was officially boycotted by the Arab League for building a bottling plant in Israel. The company does not appear to have set off any recent triggers, but its past affiliations with Israel as well as its reputation as an American company seem to be enough.”
Following news of the colloration, fans have trended “JYPE_Boycott_Genocide” on Twitter.
We do NOT want TWICE, DAY6, Stray Kids, ITZY, NiziU, Xdinary Heroes, NMIXX, or any JYPE artists to associate with or promote COCACOLA. These companies are financing a genocide in Palestine.
Please take note of our concerns.@jypnation#JYPE_BOYCOTT_GENOCIDE
— JYP Charts (@jypcharts) February 13, 2024
Fans have indicated that they will be boycotting any collaboration that involves such brands.
You’ve literally invented this @jyp_edm, JYPE. You should be aware about the ongoing genocide that have been and STILL are happening over the past months.
We urge you not to involve your artists in collaboration projects with brands implicated in these… pic.twitter.com/YInZIspjqY
— nmixx pics (@nmixxpics_) February 13, 2024
Fans who are a fan of all the groups under the company were initially excited, but later retracted their support. They questioned why the company could not just have made them collaborate on a song together, without the involvement of Coca-Cola.
they could’ve just had them collab tho why did it have to be for coca cola like you are just going to bring hate to your artists what was this thought process behind it
Please take note of our concerns.@jypnation#JYPE_BOYCOTT_GENOCIDE pic.twitter.com/u2zDFqRQd3
— laura (@sapphicxswift) February 13, 2024
Fans are calling for the company to rethink the collaboration.
this is a collab with coca cola which is one of boycott targets we are not supporting this @jypnation
We don’t want ITZY or any JYPE artists to associate with or promote Coca-Cola, Starbucks, McD, and other companies that financing genocide in Palestine. #JYPE_BOYCOTT_GENOCIDE https://t.co/jrc8Z5WREI
— appy (@sooyashosie) February 13, 2024
They have been using any means possible to make their voice heard. Fans have been tagging the groups’ and company’s accounts on posts in social media regarding the issue. They have also spammed the groups’ and Park Jin Young’s online fan communities with information on the matter.
!proud to be in such a beautiful fandom!
Please take note of our concerns.@jypnation#JYPE_BOYCOTT_GENOCIDE pic.twitter.com/xuYrIJFU0o
— fede will see stray kids ★ 150 (@cuoridifragola) February 13, 2024
Fans are extremely sensitive of issues pertaining to boycotted brands being associated with K-Pop idols. Previously, many idols were placed on the chopping block for showing any form of consumption or support for Starbucks. You can read more on that below.
K-Pop Fans Upset As Idols “Promote” Starbucks Amidst Boycott For Palestine… But Should They Be?
