EXO‘s Baekhyun set up his own agency, INB100, in June 2023, and is registered as the company’s owner and CEO.
In an exclusive report from Tenasia, it was stated that fellow EXO members Xiumin and Chen were recruited to join the company. SM Entertainment confirmed that while the three members’ exclusive contracts are still in place, they were set up so the members could engage in their individual activities outside of SM.
(From left): EXO’s Chen, Baekhyun, and Xiumin | SM Entertainment
INB100 recently launched its official social media pages, and the company is already impressing netizens with its first actions to support the artists.
The company kicked off its 2024 activities by posting its first profile photos of Baekhyun, Xiumin, and Chen, adding four new pictures for each of the talented idols.
EXO’s Baekhyun | @inb100_official/Instagram EXO’s Xiumin | @inb100_official/Instagram EXO’s Chen | @inb100_official/Instagram
They followed the pictures’ release with an official warning of legal action against hate comments.
Within minutes of opening INB100’s official social media accounts, the company posted a strong stance against online hate, defamation, and the spreading of false information.
| SM Entertainment
In the notice, the company set clear boundaries, promising to take legal action against “anyone making indiscreet criticism, defaming, or spreading false information about [INB100’s] artist.”
INB100 also provided an email contact to fans for reporting any malicious comments or posts spreading false information.
Netizens praised the company for its swift actions and prioritization of its artists’ protection, sharing their reactions to the notice on social media.
Company SooSoo INB100 pic.twitter.com/SHZR52zms8
— 세큥 (@diorsbbh) January 8, 2024
OOP— ONLY 2 MIN OLDS AND READY TO TAKE LEGAL ACTIONS DON’T PLAY WITH INB100 https://t.co/czw4feT1Oj pic.twitter.com/kC0b9673u3
— Mel (@longlivesmel) January 8, 2024
Both @companysoosoo_ and @INB100_official made an official announcement of monitoring and taking legal actions to malicious comments and accusations within the first week of their sns opening.
SM deprived them. That company didn’t have their back
Now, they can finally fight back pic.twitter.com/TSLdOW9yux
— GOLDEN EGG Z (@ziniEGG) January 8, 2024
First day on the job and yet they’re doing so much. This is how you should handle things @smtownglobal! Learn from #INB100!
— maj (@majbyun) January 8, 2024
I like this energy! 1NB100 said we are setting the expectations from the start
— Queen V (@KpopWithV) January 8, 2024
Check out Baekhyun, Chen, and Xiumin’s new profile photos in the article below!
