RIIZE recently released the music video for “Love 119.”
The catchy melody and retro vibes immediately caught the eye of many fans. Even so, they couldn’t help but notice that the overall music video seemed to have many similarities to NewJeans‘ “Ditto.” “Ditto” was released a year before “Love 119.”
NewJeans’ Ditto featured a video replay of the girls on a retro television set.
RIIZE also featured the same retro television theme.
There were other similar scenes, including the RIIZE boys playing in snow…
…and NewJeans searching in a white snowy landscape.
While the theme of school life is a common one, the angles that both music videos were filmed from were very similar when it came to corridor scenes. Here, a RIIZE member looks forlornly at his crush…
…while NewJeans chases a deer.
We also have RIIZE dancing on a rooftop with a night view of the city.
Similarly, NewJeans was featured dancing in the night.
RIIZE also included a scene of the boys on bicycles…
…which paralleled NewJeans’.
What was the nail in the coffin for many was the dance practice scene in the school’s sports hall.
NewJeans’ “Ditto” remains beloved by the public as it was fresh and new when it first came out. Rather than the usual bubbly high school setting, “Ditto” had a tinge of melancholy and a retro vibe that touched the hearts of many who were missing a part of the past. They managed to convey youth and fleetingness all at the same time, using a concept that had been untouched before. The Y2K concept that was popularized by NewJeans was instantly copied by many other artists.
Netizen comments. | theqoo
Some netizens defended the group, saying that it probably was referenced but not plagiarized.
NewJeans is so multi-useful. No, but it’s just the 90s vibes… It doesn’t make sense to say that they didn’t even reference “Ditto.” They of course referenced it as they filmed it. Not just the retro vibes, but there’s so many angles and scenes that overlap. It’s not plagiarism though. It’s way too similar. Of course they referenced it because NewJeans is the most popular LOL. It’s funny to say they didn’t copy them. Isn’t it such a common concept that has been around since the past? What NewJeans? Honestly, it’s like the boy version of “Ditto.” It seems like they referenced it a lot LOL. They don’t have a conscience if they say they didn’t. It seems right to say that they tried making it the boy version LOL. It’s good for noise marketing because it becomes a hot topic and the concept is good. Through screenshots the vibes are similar indeed. It’s way too much like the boy version of NewJeans…
What do you think?