In the far-off realm of the ‘land Down Under,’ specifically the southern reaches of Australia, lurks IT KNOWS, a post-punk project that gleefully explores the digital age’s darker alleys. Themes like technophobia and isolation skulk in the shadows of this idyllic corner of the planet. IT KNOWS, eschewing your typical song fodder, has its eyes on the pulsating heart of our tech-saturated world; probing the nuances of our modern existence with a sound both introspective and edgy.
IT KNOWS navigates the complexities of living in an era where technology is king, yet often leaves its subjects feeling more alone than ever. They’re holding up a mirror to society, reflecting a dimly lit room. POETRY, their latest single, is a resonating echo of the solitude and apprehension that come hand-in-hand with our increasingly connected world.
IT KNOWS plays their hand at artistic one-upmanship as POETRY serves up a delectable dish of artistic introspection with a side of wry self-deprecation, all neatly plated in a dystopian setting. The wry, raw melody simultaneously winks at you while scolding itself in the looking-glass. Its blend of angst and an almost playful contempt convey a warning not just for the ears that dare to listen, but also for its very creator.
The lyric video for POETRY is a digital funhouse mirror – hypnotic, sure, but with the glitchy charm that makes you wonder if your screen is having a mild existential crisis. It’s like watching a very sophisticated robot trying to understand human emotions and slightly getting seasick in the process.
After all – art is serious business, but let’s not get too pompous about it.
Watch below:
Their new album, to some as hymns beget the worst, serves as a sequel of sorts to 2022’s seen, but with a twist. This time, IT KNOWS dives headfirst into the swirling pool of modern society and the ever-cranky music industry, only to find out that while the water is just fine, it tastes of bitter irony.
“It is at its core an anti-AI album,” muses the band. “Simultaneously it’s also antifascist, anti-art and anti-IT KNOWS. It’s confusing.”
IT KNOWS tiptoes along the tightrope of contemporary critique. It’s a delightful romp through the absurdity of seriousness, where deep thoughts sport clown shoes, and the frivolous suddenly don academic robes. Don’t let the playful façade fool you, though. Underneath lies a bleeding electronic heart: clunky yet unmistakably human, like a robot trying to dance the tango. IT KNOWS finds themselves at their most whimsically critical, a digital smirk at the status quo.
Find the album here.
TO SOME AS HYMNS BEGET THE WORST by IT KNOWS
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