Snoop Dogg has already lived several rap lives. He arrived as the elastic-voiced young star of West Coast gangsta rap, survived the chaos and collapse around Death Row’s first empire, reinvented himself through label changes and pop-culture crossover, and then pulled off something almost nobody in hip-hop gets to do: return to the scene of his own mythology with ownership in hand. That is what makes the current Snoop Dogg era so compelling. This is no longer just a legacy act preserving old memories. It is an artist trying to rewrite what a legacy can become once the legend controls the building again.
<p>The post Snoop Dogg: Death Row’s New Era and Legacy Reinvention first appeared on Raptology.</p>
