DAYOUNG has returned with her second single album “What’s a girl to do” on April 7.
Her first single album, “gonna love me, right?” served to firmly establish DAYOUNG’s presence as a solo artist. She brought her first chapter to a successful close by taking first place on a music show with her title track, ‘body,’ and winning the “Best Female Solo Artist” award at a year-end ceremony. Infused with both confidence and excitement, her music proved more than sufficient to unveil DAYOUNG’s previously hidden charms.
– DAYOUNG’s Narrative Unfolds in Her Second Album
The title track of her new album, ‘What’s a girl to do’, is a candid portrayal of the thoughts and feelings that swirl through one’s mind the moment they begin to fall for someone. The song neither sugarcoats nor shies away from those behaviors—those universal reactions—that nearly everyone has experienced at least once when faced with love. Furthermore, its danceable beat and addictive melody lend a strangely upbeat vibe to these otherwise complex emotions. It is the song of a single individual, moving lightly and effortlessly to the rhythm.
The music video is set against the backdrop of Los Angeles. It begins within the intimate confines of a loft party before the stage expands outward to encompass the city streets. Urban landmarks and architectural features become integral parts of the choreography, transforming the entirety of LA into DAYOUNG’s performance space. This music video remains true to DAYOUNG’s artistic direction: rather than simply capturing her image, the camera actively follows her movements. Consequently, the viewer is no longer a mere audience member observing a finished performance, but becomes a co-inhabitant—sharing the very same time and space as the artist. The core concept of this music video can be distilled into a single line: “She makes the first move.” The thematic direction the album aims to convey is thus flawlessly brought to life through its visuals.
The second track ‘Priceless (kaching kaching)’ song begins with gentle acoustic strumming that offers a soothing embrace to the ears, yet the subsequent burst of minimalist trap drums instantly heightens the track’s tension. It is a piece where the familiarity provided by retro sound elements intersects with the fresh vibrancy of a bouncy beat.