Domestic Vs K-Pop— Which Market Brings Money To The “Big 4” Of K-Pop?

A market survey analyzing the income of the “Big 4” K-Pop companies, namely HYBE, SM Entertainment, YG Entertainment, and JYP Entertainment, has drawn special interest on Korean forums. The survey was published by Hankyung, a Korean news publication, in 2024, based on data collected in 2023. It broke down the sales proportion of each of…

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