![[Concert Review] BE:FIRST are the Shining Ones for “Who is BE:FIRST?” Tour in San Francisco](https://facilityfun.com/wp-content/uploads/2025/05/DSC_9883-jvd3Pt.jpeg "[Concert Review] BE:FIRST are the Shining Ones for “Who is BE:FIRST?” Tour in San Francisco")
Who is
BE:FIRST?
BE:FIRST is
a dynamic seven-member Japanese boy group (SOTA, SHUNTO, MANATO,
RYUHEI, JUNON, RYOKI, and LEO) managed by BMSG and signed to B-ME, a
joint record label with Avex. Known for their genre-blending
sound—mixing dance, pop, hip-hop, and R&B—they’ve carved
out a unique space in J-pop with their innovative music and
electrifying performances.
On April 23, 2025,
BE:FIRST took over San Francisco’s Regency
Ballroom, for the “Who is BE:FIRST” World Tour. They delivered a concert that left their devoted fandom, BESTYs,
buzzing long after the final encore. The
group’s flawless
live vocals and razor-sharp
choreography—executed
with a relaxed yet masterful precision—showcased why they’re considered one of
Japan’s most talented acts.
From the moment the
booming beats of “Mainstream”
filled
the venue, it was clear this would be a night to remember. The
setlist was a perfect mix of fan favorites and high-energy
anthems. All of
the songs had the crowd
singing
along, thanks
to the lyrics displayed on-screen for
many of the song —a
thoughtful touch for international fans. The group’s versatility
shone through in tracks like “Shining
One” or
the
explosive “Brave
Generation” and
the strategic, powerful “Masterplan,” which
had the entire floor shaking
with fans dancing along.
Mid-show, the members paused
to connect with the audience, asking where fans had traveled from.
When San Francisco’s iconic Golden
Gate Bridge came
up, the crowd playfully explained
to them—“It’s
red!”—leading
to laughter and lighthearted banter.
Ryoki took a moment to reflect on the tour’s significance, sharing, “In the Japanese music industry, most don’t get the chance to go on a performance tour… We’re so grateful to be here with you all.” The sincerity in his words highlighted just how much this global expansion means to the group.
Sota well-known as a choreographer mentioned that a couple of months ahead of the concert, he visited to participated in dance events—proof
of BE:FIRST’s dedication to working on and representing their crafts.
BE:FIRST
will continue the “Who is BE:FIRST?” 2025 World Tour this month in Taipei and Bangkok. In June they
will have the European leg of the tour in England on June 1, France
on June 3, The Netherlands on June 4 and Germany on June 6.
If you
missed BE:FIRST in California, don not worry, the group will be back
in the US next month starting in New York on June 8, Philadelphia on
June 10, Washington DC on June 12, Chicago on June 14, and Honolulu
on June 17.
BESTYs,
keep your eyes (and ears) open—they’re just getting started.
Follow BE:FIRST
