In a rare display of accountability, Jaden Jeong, the CEO of MODHAUS, has issued an official apology addressing the concerns of fans for the former LOONA members who are now part of ARTMS. This move has been met with widespread approval from the fan community, who have praised Jeong for his transparency and willingness to engage with their feedback.
| MODHAUS
Jeong’s apology covered several key issues that have been the subject of much discussion within the fan community. Firstly, he expressed gratitude towards the fans of ARTMS, including ORBITs. Jeong acknowledged the high expectations fans hold for the group and accepted that there have been shortcomings on the part of MODHAUS in meeting these expectations.
| MODHAUS
A significant point of concern addressed was related to the ARTMS Seasons Greetings merchandise. Jeong assured fans that improvements to the content of the merchandise are forthcoming and dispelled any notion that increased production costs from a photoshoot in Greece would be used as an excuse for any shortcomings. Instead, he committed to announcing additional components to enhance the value for fans.
ARTMS 2024 SEASON’S GREETINGS
Shoot For The Moon
Preview Image
ARTMS#ARTMS #HeeJin #HaSeul #KimLip #JinSoul #Choerry #희진 #하슬 #김립 #진솔 #최리 #OURII pic.twitter.com/kjNeWzPG4Y
— Official ARTMS (@official_artms) November 17, 2023
The apology also touched upon the issue with the mix of ODD EYE CIRCLE‘s “Sweet Crazy Love.” Jeong stated his respect for the fans’ discernment, admitting that the new mix did not meet their expectations. He clarified that while the mixing engineer had not changed, copyright issues with the previous agency necessitated a fresh arrangement and mix to avoid legal complications. Jeong recognized that this change might disappoint fans accustomed to the original sound.
Here’s a comparison of both versions of sweet crazy love.
Left: sweet crazy love
Right: sweet crazy love (English version) pic.twitter.com/hS8JYVtynO
— ☆Hunter: HJ enthusiast (@Hyewired) November 24, 2023
Furthermore, Jeong extended apologies for the scheduling conflict between Haseul’s busking event and LOOSSEMBLE‘s fan concert, acknowledging the inconvenience caused to fans of both groups who were previously part of LOONA. He assured that MODHAUS would handle future scheduling with greater care to avoid such issues.
bro imagine being a hardcore ot12 orbit living in korea like which event should you go to lmfaooo pic.twitter.com/sQkT181ofJ
— ¹² (@kyuhyjs) November 25, 2023
The fan community’s response to Jeong’s apology has been overwhelmingly positive. Fans have praised his personal approach and the fact that he was willing to listen to fan concerns. In an industry where fan feedback is often overlooked, Jeong’s forthright apology and pledge to take corrective measures have resonated with the fans, reinforcing their connection with ARTMS and the company.
they addressed things i didn’t think would ever be addressed, and in this formal manner too. ate that one little thing
— urie • tanit loona bakers association (@ohbit_JJINPPANG) November 27, 2023
the way jaden gagged everyone with that apology pic.twitter.com/0AZOf3q4UB
— alisha ✦ (@tripleschae) November 27, 2023
imagine telling a november 25th 2022 orbit that jaden jeong issued an apology on discord
— ㅇㅅㅇ (@moomlip) November 27, 2023
Overall, Jeong’s apology is not just about addressing past issues — it is, more importantly, a promise for future action. It sets a precedent for transparency and responsiveness in the K-Pop industry, demonstrating the importance of fan satisfaction.
