Casio America, Inc. announces the release of five new collaboration models created with global K-pop powerhouse, ITZY. This marks the second partnership between G-SHOCK and ITZY, with each timepiece reflecting the energetic and unique styles of the group’s five members.
The new G-SHOCK x ITZY collection includes five distinct models: the GMDS5610IT-1 in black, GMDS5610IT-3 in lime green, GMDS5610IT-4 in fuchsia pink, GMDS5610IT4B in light pink, and GMDS5610IT-6 in violet. Designed with vibrant hues and standout features, each watch includes a die-cut star on the band loop, five silver mirror ink star accents on the watch face, and a monochromatic matte finish to the case and band that gives the collection a fresh, modern edge. True to G-SHOCK’s legendary durability, the collection combines tough functionality with ITZY’s bold, fashion-forward aesthetics.
The GMDS5610IT series builds on the popular GMDS5610 design, a slimmer and more compact take on the classic 5600 series. This new collaboration masterfully fuses rugged performance with stylish details that celebrate ITZY’s global appeal and individual flair.
A unique tribute to ITZY’s signature “crown pose” can be found when the LED backlight is illuminated, revealing hand-drawn hearts on the LCD. Additional features include engraved case backs with the signatures of each group member, autographed packaging, and 50 exclusive stickers designed by ITZY, making these watches a must-have for fans of the group.
The collaboration also underscores G-SHOCK’s commitment to sustainability, as the bezel and band of each model are made with bio-based resin, a material derived from renewable organic resources. This eco-friendly approach reduces the environmental impact of the watches without compromising G-SHOCK’s hallmark durability.
This collaboration blends ITZY’s high-energy performances and individual styles with G-SHOCK’s iconic toughness.
The GMDS5610IT-1, GMDS5610IT-3, GMDS5610IT-4, GMDS5610IT4B, GMDS5610IT-6 will be available for purchase for $140 each at select retailers, G-SHOCK.com, and the G-SHOCK Soho store starting January 8, 2024. For more information about the new releases and the G-SHOCK brand, visit gshock.casio.com/us.
