On November 5, Beyoncé surprised fans with a new visual for her song “BODYGUARD” from the album Cowboy Carter, cleverly titled “BEYWATCH.” The video features Beyoncé channeling iconic looks from Pamela Anderson, including her character from Barb Wire and the famous red swimsuit from Baywatch, which she humorously altered to read “Beywatch.” Additionally, she paid homage to Anderson’s memorable 1999 MTV VMAs outfit, complete with a large pink fluffy hat and glittery leggings.
The video serves not only as a tribute to Anderson but also as a call to action for viewers to vote. In one striking scene, Beyoncé fires a toy gun that releases a flag emblazoned with the word “VOTE,” emphasizing the importance of civic engagement on Election Day. This release aligns with her recent public support for Vice President Kamala Harris, where she spoke passionately about unity and the future during a rally in Houston.
Beyoncé’s visual effort is part of her Halloween-themed series dubbed “Beylloween,” which has included other cultural references. The video concludes with a playful nod to fans’ desires for more visuals from her projects, humorously labeling the setting as the “No Visual Awards.” As she continues to engage her audience through music and activism, Beyoncé remains a powerful voice leading up to the U.S. presidential election.
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