BUNJANG (번개장터) is Korea’s leading consumer to consumer marketplace for secondhand and fan-traded goods (like a Korean eBay for K-pop fans) In Korea, there’s a strong culture of “양도 (yang-do)”, which means passing along goods (often K-pop merch) to another fan. It’s not about just reselling items, but it’s part of how fans help each other complete collections or access sold-out items. The platform also consolidates packages to help reduce the costs of international shipping.
BUNJANG’s newly released 2025 Global K-Pop Merch Trend Report offers a revealing look into how fans are buying and trading on its marketplace — and the numbers show North America, particularly the United States, playing a dominant role.
Based on platform transaction data, the Korean re-commerce site is seeing surging international engagement, ultra-fast sell-through times, and growing demand for high-value collectibles.
North America Accounts for Over Half of Cross-Border Transactions
According to BUNJANG’s internal data, North America represents 51.7% of the platform’s cross-border transaction share, making it the largest overseas region interacting with Korean sellers. This indicates that more than half of BUNJANG’s international purchasing activity is coming from North American buyers, highlighting the region’s strong appetite for Korea-based resale goods.
The platform characterizes the global market dynamic as:
Indonesia → large user base
United States → high-value purchasing power
This positioning underscores how BUNJANG is seeing different types of fan engagement depending on region, with U.S. buyers contributing heavily to higher-priced transactions.
High-Value Items Are Reaching Nearly $2,800
BUNJANG’s resale environment is also showing strong demand for rare collectibles. The report highlights that the highest sale of the year on the platform was a Daesung signed album that sold for $2,773 USD.
BUNJANG attributes these premium prices to:
Limited-edition Korean exclusivesSigned merchandise scarcityGlobal collector competition
The data suggests that within the platform’s marketplace, rarity continues to be the primary driver of value.
Photocards Are Selling in Under Two Minutes
Speed remains one of the most dramatic indicators of demand on BUNJANG. The platform reports that an ATEEZ San photocard sold out in just 1 minute and 22 seconds, topping the fastest-selling rankings.
Notably:
ATEEZ members swept the top four fastest salesMultiple items sold out in under two minutesWishlist competition remains intense due to one-of-a-kind listings
These rapid sell-through times highlight the highly competitive nature of BUNJANG’s fan-to-fan marketplace.
Stray Kids Tops Global Sales on BUNJANG
When looking at artist performance specifically within BUNJANG’s ecosystem, Stray Kids ranked as the platform’s top-selling artist globally and led the photocard category for 2025.
The report notes that photocard leadership on BUNJANG has historically correlated with overall merchandise dominance, reinforcing the group’s strong collector demand on the platform.
Additionally, BUNJANG’s country-level analysis shows that Stray Kids leads artist popularity in the United States, further illustrating regional buying differences among global users.
What BUNJANG’s Data Signals
While the report reflects activity specifically within BUNJANG’s marketplace, several clear patterns emerge:
North America is the platform’s largest cross-border regionU.S. buyers are driving high-value transactionsRare items continue to command premium pricesPhotocard competition remains extremely fast-pacedArtist popularity varies significantly by country
As BUNJANG continues expanding globally, its transaction data provides a unique window into real-time fandom purchasing behavior.
Read the Report: