3rd Gen Idol Replaces Goddess-Tier Actress As Spokesmodel For Underwear Brand After 14 Years

A major generational shift is taking place in the Korean advertising world. On January 30, leading Korean underwear brand Venus officially announced TWICE‘s Jihyo as its new brand model, unveiling its 2026 Spring campaign and immediately drawing massive attention. In the newly released campaign images, Jihyo appears in a specially crafted mint-colored custom lingerie dress,…

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