HYBE’s Marketing Strategy For Boy Group’s New Release Sparks Uproar

HYBE’s marketing strategy for its fourth-gen boy group’s latest release has heated up online forums. The boy group in question, ENHYPEN, recently made their comeback with their seventh mini album, THE SIN: VANISH, and the title track, “Knife.” While the album itself came in 18 different physical versions, what has stirred the pot is the…

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