HYBE’s New Venture With Grammy-Winning Pop Star Sparks Strong Reactions

K-Pop conglomerate HYBE is gearing up to expand to African music, and Tyla, the Grammy-winning global popstar, will be the first artist to work with them in this partnership. Tyla | @tyla/Instagram According to reports on December 16, KST, HYBE announced that it has established a new venture, NFO LLC, with Brandon Hixon and Colin Gayle, that will…

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