As many Hip Hop’s favorite artists have shown time and time again, crossing over into pop can lead to long-term chart success or, at the very least, attract a brand-new audience. The latter genre’s hooks — while nothing listeners have not heard before in R&B — draw people in, whereas rap’s storytelling brings the substance that fans connect with. Case in point, Taylor Swift and Kendrick Lamar’s team up on her “Bad Blood” remix, which, to date, has over 1.6 billion views on YouTube and multiple RIAA certifications under its belt.
