Hip Hop and fashion have been intertwined since the genre’s inception, with many rappers doubling as trendsetters. The relationship between the two is symbiotic: Brands gain cultural significance and reach new audiences through endorsements, while artists use their wardrobes to communicate their personas. As a result, fans will often see rappers launching their own clothing lines, teaming up with designers for capsule collections, and even dictating streetwear trends globally.
