HYBE Accused Of Negative Media Play Targeting NewJeans’ Hyein

NewJeans‘ Hyein recently faced accusations of disrespecting a former CF client, Shinhan Bank. Reporter Park Hyo Joo from Money Today alleged that Hyein displayed her Hyundai credit card immediately after the group’s contract with Shinhan Bank concluded. NewJeans had previously been brand ambassadors for Shinhan Bank. On January 3, 2025, an article titled, “Why people…

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