Source: Google / Black Owned Friday
Google’s Black-Owned Friday continues spotlighting Black-owned businesses nationwide on America’s favorite shopping holiday.
Black-Owned Friday is back for its fifth iteration and is sticking to the same formula of using the biggest Black celebrities and influencers to help spread the word about fantastic Black-owned businesses.
Last year, Keke Palmer did a clever cover of Crystal Water’s iconic record “Pure Love,” joining other big names like Ludacris, Normani, T-Pain, and Flo Milli, who were involved in previous years.
This year, Google has tapped one of Hip-Hop’s hottest acts in GloRilla, social media superstar and current Google Pixel hypeman Druski, and YouTuber and entrepreneur Jayda Cheaves to help launch the 5th annual Black-Owned Friday shopping initiative from Google.
Source: Google / Black Owned Friday
The trio stars in “A Day of Black-owned Shopping with Druski, Glorilla, and Jayda Cheaves’ film directed by Rodney Lucas, highlighting Black-owned businesses and products featured in this year’s Black-Owned Friday” initiative.
In the short film, Druski, GloRilla, and Jayda Cheaves visit three Black-Owned businesses: Royal Crown Barbershop, Wadada Health Market and Juice Bar, and The Wellness Spot.
Druski, GloRilla & Director Rodney Lucas On The Importance of Black-Owned Friday
“As an artist, I’m all about representing where I come from and supporting my community, “GloRilla begins. “Partnering with Google for Black-owned Friday is my way of showing love to Black entrepreneurs who are out here making big moves. Supporting Black-owned businesses is more than a moment—it’s a movement, it’s how we grow, and I’m proud to be a part of it.”
Source: Google / Black-Owned Friday
Druski adds, “I enjoyed working with Google on Black-Owned Friday because it’s all about celebrating the greatness in our communities. I’m a comedian, but this is serious business—spotlighting Black entrepreneurs and showing the power of supporting our own. It’s a cool way to remind folks that every choice we make can uplift the culture, and I’m here for that…plus who doesn’t love a good smoothie, shape-up, and yoga session? I’m more flexible than meets the eye (laughing emoji).”
Source: Google / Black-Owned Friday
“Working with the Google Team on Black-Owned Friday spoke directly to the soul of who I am as a Director and the level of care, support, and vibrations of Black joy that carry our communities,” Rodney Lucas begins. “At age 7, my first job was sweeping floors in one of the longest-standing Black-Owned record shops on the South Side of Chicago. That experience built the foundation of everything I am today. Our fillm gave me the opportunity to re ect, honor, and deliver a cinematic love letter to every Black-Owned business that helped propel my dreams. Black-Owned Friday is a moment to celebrate Black-owned businesses’ service, craftsmanship, and legacy worldwide, and I am grateful for the opportunity to add a chapter to this empowering and unifying campaign.”
Source: Google / Black-Owned Friday
More Details About Black-Owned Friday
Right now, you can visit the landing page for Black-Owned Friday to see more videos supporting Black-owned businesses and add your own to highlight a local Black-owned business in your community. You can also check out a blog post from Dr. Valaurie Lee Bridges, owner of the Wellness Spot in Atlanta, Georgia. If you’re a business owner, you can also learn more about resources like Google’s Black-owned business attribute and the ByBlack Platform powered by the U.S. Black Chambers, Inc., to help people find your company on Black-owned Friday and beyond.
Hit the gallery below for a complete list of businesses and products participating in the initiative.
