Drake is doubling down. After initially accusing Universal Music Group (UMG) and Spotify of boosting Kendrick Lamar’s “Not Like Us” to his detriment, in a second filing, Drizzy claims that UMG and iHeartRadio defamed him in the process of making the song massive.
According to Billboard, Drake filed this latest petition in Texas, and he alleges that K. Dot “falsely” accused him of being “a sex offender” in his megahit diss song “Not Like Us.” But his label promoted it anyway.
Per Billboard:
A day after filing an action in New York accusing UMG of illegally boosting Lamar’s track on Spotify, Drake’s company leveled similar claims in Texas court regarding radio giant iHeartRadio. The new filing, filed late Monday and made public on Tuesday, claims UMG “funneled payments” to iHeart as part of a “pay-to-play scheme” to promote the song on radio.
But the filing also offers key new details about Drake’s grievances toward UMG, the label where he has spent his entire career. In it, he says UMG knew that Kendrick’s song “falsely” accused him of being a “certified pedophile” and “predator” but chose to release it anyway.
Part of the backlash to Drake’s initial filing was that he had all this energy to question Kendrick Lamar’s ht song getting all these spins, but none for the accusation of being a pedophile. However, the way he addresses it in this filling is not earning him any points. Instead, the Toronto rapper sounds sour that UMG dared to make money at his expense—when considering they surely made cash off his own diss tracks.
“UMG … could have refused to release or distribute the song or required the offending material to be edited and/or removed,” Drake’s lawyers write. “But UMG chose to do the opposite. UMG designed, financed and then executed a plan to turn ‘Not Like Us’ into a viral mega-hit with the intent of using the spectacle of harm to Drake and his businesses to drive consumer hysteria and, of course, massive revenues. That plan succeeded, likely beyond UMG’s wildest expectations.”
While Spotify and iHeartRadio have yet to respond, UMG did so on Monday (Nov. 25). From the tone of its statement, the entity is not to happy with their superstar rapper and the nefarious actions he is insinuating.
“The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue,” said the company in a statement to Billboard. “We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.”
This is only going to get more interesting, while Drake is going to continue getting cooked online.