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There are certain ideas that make you say, “What took so long?,” when they finally come to fruition. Case in point, Pusha T has launched a coffee line called Grindin.
For the sake of those who are very new to this Hip-Hop music thing, the Neptunes-produced “Grindin” was the breakthrough hit of Pusha’s group the Clipse way back in 2002.
Hypebeast reports that Push A Ton is launching his coffee brand with a pop-up shop in Los Angeles this upcoming weekend. Reportedly, Grindin is being touted as this premium, high-caffeine black coffee blend that will be available first at OG LA coffee shop Café Tropical.
Reportedly, and per Hip-Hop marketing in 2024 protocol, the brand launch also includes a capsule collection of apparel. That aspect is being handled in conjunction with Carhartt WIP that includes a limited-edition hoodis, tees and tote bags. Fans who will be attending Tyler, The Creator’s Camp Flog Gnaw music festival will be able to get their hands on the merchandise at the event.
Recently, Clipse announced it had signed a new record deal with Def Jam Records, with a new album out…soon? Produced entirely by Pharrell Williams, the new album is titled Let God Sort Em Out.