In 2022, Pharrell Williams decided to part ways with over a million dollars’ worth of jewelry, watches, sneakers and other pieces he stashed over the decades as a part of JOOPITER’s debut. A few weeks later, several of the chains and pendants, many of which included N.E.R.D. and BBC logos, found their way into Drake’s “Jumbotron S**t Poppin” video in January 2023.
