ClayCo’s rising star, Latto, has dropped another hit with the visuals for her fan-favorite anthem “Brokey,” featuring comedian Desi Banks, rapper Rubi Rose, and surprise contest winner Yadira Ramirez. Known for her unapologetic bars, fashion statements, and culturally relevant messages, Latto once again delivers with her latest visuals, reinforcing why she’s a major force in today’s hip-hop scene.
Fresh off her Sugar Honey Iced Tea album, “Brokey” stands out as an anthem for those tired of dealing with financially unreliable partners. The track’s high-energy beats and unforgettable lyrics resonated with fans, sparking the viral “Brokey Challenge,” where Latto asked fans to get creative and record videos at their jobs, dancing to the track. And now, with the release of the music video, Latto keeps the momentum going by flying out the contest winner and incorporating them into the visual narrative.
Yadira Ramirez: From Waffle House to the Brokey Video
The story of Yadira Ramirez’s viral journey adds another layer of inspiration to the release of “Brokey.” Ramirez, who worked at Waffle House for six years, was fired after participating in Latto’s “Brokey Challenge.”
NEW: Woman speaks out after being fired by Waffle House for filming a viral TT video inside an Atlanta branch
NOTE: She begins speaking at 0:28
Yadira Ramirez went viral after filming herself and co-workers lip-syncing to Latto’s track “Brokey” while working at Waffle House
‘I… pic.twitter.com/nUyfu09Jl2
— Unlimited L’s (@unlimited_ls) September 30, 2024
Her entry video, which featured several of her coworkers, led to her termination in September, a decision that sparked outrage when she vented on TikTok. Ramirez’s post went viral, catching the attention of none other than Latto herself.
“I just got fired cause of that video for Big Latto’s challenge. Yay. I’m glad I put six years in a company that would fire me in literally a day,” Ramirez posted after losing her job.
Latto, moved by Ramirez’s story, chose her as the winner of the contest. Ramirez not only received a $10,000 cash prize but was also flown out to participate in the music video for “Brokey.” This bold move by Latto has been praised by fans across social media, with many applauding Ramirez for taking a risk and seeing her life change practically overnight.
Iconic Moments in the Visuals
The video opens with a familiar storyline—comedian Desi Banks portraying a “brokey” boyfriend who is left behind by Latto. Desi’s character represents the financial burdens that the song addresses, making his role both humorous and relevant.
In another standout moment, Rubi Rose plays a hotline operator, encouraging women to stop financially supporting their partners. This hotline gag adds comedic relief to the video while delivering a deeper message of empowerment for women.
Latto stays true to her roots by incorporating iconic Atlanta landmarks, from rapping in front of a Six Flags ride to sitting on top of a logo-less Landmark Diner. The video is laced with Southern flavor, visually amplifying Latto’s ATL pride.
Ramirez’s Cameo and the Waffle House Shade
One of the most talked-about scenes in the video is Ramirez’s cameo. Latto posted several behind-the-scenes photos on Instagram, showing her and Ramirez wearing lingerie on a pink-themed set. In a subtle jab at Waffle House, Latto is pictured holding a plate stacked with waffles, a clever and subliminal shot at the company that fired Ramirez. Fans immediately picked up on the shade, filling the comments with messages of support and jokes aimed at Waffle House’s decision.
“This so smart! As a Waffle House connoisseur, I’m so disappointed in them smh lol,” one fan commented, while another wrote, “Not u posting waffles and she got fired from Waffle House…”
Ramirez’s appearance in the video has only amplified fan anticipation, with many rooting for her and celebrating her newfound spotlight. Social media lit up with comments celebrating her victory, praising both her and Latto for flipping a bad situation into a major win.
The ‘Brokey Challenge’ Winner & Beyond
Latto’s inclusion of Ramirez in the music video is just one part of a larger story about empowerment and resilience. Ramirez’s firing sparked a conversation about loyalty to jobs that don’t reciprocate the same, and her success story demonstrates the unpredictable yet powerful potential of social media and taking risks.
Fans have embraced Ramirez’s cameo, with many joking they wish they’d gotten fired for the same opportunity. The video is a testament to how quickly life can change in the digital age, thanks to the viral nature of platforms like TikTok and Instagram.
Future Projects and Teasers
The video concludes with a teaser for Latto’s next project, hinting at the forthcoming visual for “There She Go,” a continuation of her strategy to breathe new life into her album well beyond its release date. This move keeps Latto in the conversation, defying the industry’s standard 30-day promotion cycle.
Between Desi Banks’ comedic timing, Rubi Rose’s bold presence, and Ramirez’s heartfelt cameo, the “Brokey” video hits all the right notes, combining humor, empowerment, and undeniable Atlanta flavor. Latto’s visuals have only heightened the anticipation around her next release, solidifying her place as one of hip-hop’s most exciting and forward-thinking artists.
