Amaru Love, also known by his Instagram handle @kiddnewdawn, is a versatile artist whose roots span from Queens, NY to the sun-soaked streets of Fort Lauderdale and Avon Park, Florida. His musical journey began in seventh grade when he transformed his poetry into urban rhymes and street sounds. Today, he is making waves in the hip-hop scene with his unique storytelling and compelling beats.
Coming from a family with a rich musical background, Amaru was inspired early on by his father’s love for music, particularly the legendary Nas, whose discography played a significant role in shaping his style. His fascination with production deepened when he discovered Hit-Boy, whose collaboration with Nas left a lasting impression on Amaru. This inspired him to explore the intricacies of beat-making and production, striving to be an independent artist who controls every aspect of his craft.
Amaru’s music is classified under the broad umbrella of rap, but it transcends typical genre boundaries. He experiments with various sounds and themes, ensuring that each project is a reflection of his evolving artistry. His albums are not just collections of songs but carefully crafted narratives that mirror his experiences and emotions.
His debut into the music world was marked by the release of the “Love IllMaru” series, a trilogy of albums that chronicles his life from middle school through high school. These albums, infused with raw emotion and introspective lyrics, serve as a testament to his growth as both a person and an artist. “Love IllMaru 3,” the darkest and most introspective of the series, reveals his struggles and triumphs, offering listeners a glimpse into his world.
Seeking to break away from his established style, Amaru released “Be Amazing,” a more upbeat and positive project that showcased his versatility. This album, one of his personal favorites, captures his ability to blend warmth and optimism with his signature lyrical depth. It’s a reminder of his dedication to pushing boundaries and redefining his sound.
One of the standout moments in Amaru’s career was the creation of the tracks “These Eyes” and “These Eyes, Pt. 2” with his collaborator Sonicikoe. The two-part series presents a juxtaposition of emotions, with the first part conveying a somber tone and the second offering a more hopeful outlook. This creative endeavor not only demonstrated their storytelling abilities but also marked a milestone in their artistic partnership.
Despite the challenges of being an independent artist, Amaru has managed to amass a dedicated following. His achievement of 1,000 monthly listeners on Spotify was a significant milestone, and today he boasts over 5,500 monthly listeners. For Amaru, this success is proof of the impact of his music and a motivator to keep creating and evolving.
Currently, Amaru is working on two new projects, “Fairy Tale” and “Stay Amazing,” the latter being a sequel to “Be Amazing.” These upcoming releases promise to be innovative and reflective, continuing his tradition of delivering music that resonates deeply with his audience.
Although Amaru has yet to perform live, he is eager to take that step when the time is right. As a college student juggling his studies with his passion for music, he faces logistical challenges but remains undeterred. His focus on honing his skills in mixing and mastering demonstrates his commitment to becoming a well-rounded artist capable of managing every facet of his music career.
Amaru Love’s journey is one of persistence, creativity, and resilience. With each project, he aims to connect with listeners and leave a lasting impact. As he continues to navigate the music industry, fans can look forward to more groundbreaking work from this talented and determined artist.
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