Source: 741 / 741
Boston Celtics forward Jaylen Brown is investing in himself. The NBA Finals MVP passed on surely millions of dollars in endorsement money and just launched his own athletic performance brand, called 741.
According to Brown, he turned down a smooth $50M in endorsement deals from “major sneaker companies” to roll with his own product—which means full ownership and creative control of 741. The 741 has a deeper meaning for Brown as each numeral represents “spiritual awakening, hard work, and new beginnings.,” respectively Per Brown, via a statement, “741 is more than just a sneaker brand—it’s a statement about independence, creativity, and ownership.”
Brown also insists the brand is not just about aesthetics and will be dedicated to “creating technologically advanced, performance-driven products with no compromises in design or functionality.” But while the tech may be first and foremost, Brown isn’t trying to burden pockets by offering “accessibility for all households, offering high-performance products at an affordable price.” Part of that plan includes offering “big kid” sizes of his shoes for 40% less than its competitors.
Also noted for his progressive politics, Brown plans to create jobs for “aspiring professionals from underserved communities, opening doors in all areas of performance and fashion retail.”
How dope is that? The sneakers look pretty good, too. Brown was infamously signed to Donda Sports (but left after, ya know) but credits the experience for boosting his eye for design. “I’ve poured everything into designing 741, and it’s been just as challenging and rewarding as anything I’ve done on the court,” says Brown.
The Rover model in a Black Moon colorway goes for $200 and features a translucent rubber outsole, Hyper Gravity Critical EVA in the midsole and engineered knit in the upper. There is also dynamic lacing and a molded external counter. The Big Kids model goes for a smooth $70.
According to Brown, the inspiration to create his own brand comes from the late, great Kobe Bryant. “Kobe’s journey taught me about being fearless and pushing sports, along with society, to new heights,” said Brown in a statement. “That’s the mindset I’m bringing to 741.” Of course, it didn’t hurt that Brown started really moving forward with 741 after he signed his massive, and well-deserved, supermax NBA contract in 2023.
Brown’s kicks are now available for pre-order (scheduled to ship in late November) at www.741performance.com, and the products are scheduled to go live on October 22 online and at retailers.
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