Knowa De Baraso found himself going viral after a star showing at this year’s Democratic National Convention in Chicago, and it sparked a job offer right on the spot. Roland S. Martin, impressed with the young yet impressive political pundit, offered Knowa De Baraso a show on his network.
Knowa De Baraso, 12, emerged as a bright star amongst the big names at the Democratic National Convention, gamely taking on Mike Lindell, CEO of MyPillow, and challenging the businessman about his support of election fraud in the last election despite it being unfounded. The video of the exchange went viral, and landed the home-schooled commentator on the national stage.
Variety reports that after meeting with Roland S. Martin, the veteran broadcaster was so impressed with De Baraso that he offered him an opportunity to host a show on Martin’s Black Star Network.
From Variety:
“It’s not just his knowledge of the issues. It’s his energy,” Martin told Variety. In De Baraso, he sees a kindred spirit. Martin set his sights on a career in media and journalism as a 13-year-old when he first stepped into a communications-focused magnet program at Houston’s Jack Yates High School in the 1980s.
“It’s all about the desire and the urgency of the individual,” Martin said. “This kid’s got it. You have to nurture that and develop that. Those of us in African American media have to leverage our platform to create opportunities for the next generation.”
Another moment showcasing De Baraso’s political brilliance was an interview with Mark Austin of Sky News. De Baraso schooled his older counterpart on how people of his generation are accessing news regarding politics and how Vice President Kamala Harris is reaching the youth where it counts. That video can be viewed below.
“Kids are tired of old school media.”
Content creator @KnowaWasTaken highlights the crucial role of social media in reaching younger audiences during the presidential election.https://t.co/PAiZ4D1RJB
Sky 501, Virgin 602, Freeview 233 and YouTube pic.twitter.com/R2E6v8RVpJ
— Sky News (@SkyNews) August 22, 2024
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Photo: Knowa De Baraso / @KnowaWasTaken
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