SM Entertainment has officially launched their new music label KRUCIALIZE.
They posted a short trailer on their official social media accounts and also shared fans can even visit later in May.
Coming Up SM Entertainment New Music Label #KRUCIALIZE
Meet Us @ Seoul forest Understand Ave.
2024/05/04 2024/05/19 pic.twitter.com/0yMMm19yWi
— KRUCIALIZE (@krucialize_sm) May 1, 2024
They also posted a lengthy “label film” which appears as a short-film one-off drama.
According to the United States Patent Office, SM Entertainment filed their application for the trademarks for KRUCIALIZE back in November 2023. They have not made any press announcements about their music label, such as whether it is a subsidiary like Scream Records or if any of their current artists may transfer there.
