On April 29, IVE came out with their second mini-album, IVE SWITCH, along with the music video for the title track “HEYA”.
It comes about six months after their last album, I’ve Mine, which was released in October 2023. This former album has become their best-selling to date, with currently around 2.09 million unit sales.
It had also had their record first-day sales, with around 726k albums sold in the first 24 hours.
IVE | Starship Entertainment
But IVE SWITCH is already set to potentially break that record. It has become their best-selling album in terms of first day sales, with 746k copies sold in that time. And as of the second day of release, it’s recorded to have sold over 985k copies.
[HT] IVE (@IVEstarship) 2nd Mini Album <IVE SWITCH>
DAY 1: 746,118
DAY 2: 239,379
TOTAL: 985,497 #IVE #아이브 pic.twitter.com/U2ngCTVdKP
— KOREAN SALES (@koreansales_twt) April 30, 2024
And that’s not all that IVE has accomplished with this comeback. Based on this data, IVE is now the best-selling K-Pop girl group on the Hanteo, with over 6.5 million albums sold!
IVE is now the best selling kpop girl group on Hnteo (6.5M). pic.twitter.com/Q5TcQK6YZz
— About Music (@AboutMusicYT) April 30, 2024
Considering they are still a fairly young group (debuting on December 1, 2021), that makes this record all the more impressive.
| Starship Entertainment
Congratulations to IVE on this incredible accomplishment!
