When stars align, the result can be unexpectedly brilliant. This was certainly the case when BLACKPINK‘s Rosé and eight-time Formula 1 champion Lewis Hamilton attended the high-profile RIMOWA event for the “Mint&Papaya Collection” in Seoul.
| @roses_are_rosie/Instagram
As ambassadors for the coveted luggage brand — which boasts a galaxy of celebrities, including global soccer sensation Kylian Mbappe — these two icons sparked an undeniable chemistry that has since gone viral.
| @lewishamilton/Instagram
Rosé graced the event in a classic yet chic ensemble. In a form-fitting black dress that accentuated her slender frame, she exuded an understated glamour that only a star like her could. Her long, wavy blonde hair cascaded down one shoulder, adding an ethereal quality to her look. The dress’s simplicity was a canvas for her natural beauty, which — as we know — requires no embellishment.
stunning pic.twitter.com/G7fwf64sCc
— rosé (@roseannepics) April 15, 2024
According to the designer, ROSÉ is the first person in the world to wear the costume.
The dress was released last month, and the day after the show, he received a request from the ROSÉ team! pic.twitter.com/C7rmJ1uQME
— Wild_roses (@roise_e) April 15, 2024
On the other side, Lewis Hamilton brought his own brand of sophisticated flair. Known for his daring fashion choices on and off the track, Hamilton didn’t disappoint. He stood confidently in a well-tailored, light grey coat, which was buttoned to the top, giving a modern twist to a classic style.
Sir Lewis Hamilton at the RIMOWA event in South Korea
( north_p_) pic.twitter.com/RqL52TaZq3
— Mona (@Monaaa_LH44) April 15, 2024
His choice to pair the coat with a pearl necklace added a touch of avant-garde sophistication. The braids and shades he wore completed the look, reflecting his fashion-forward and unique aesthetic.
Thats not a facecard that’s a whole bank#RIMOWA #LewisHamilton pic.twitter.com/9zu9aqFPLd
— Stefanie (@fastpitstop) April 15, 2024
It was when these two stars came together for the cameras that the magic happened. Their solo shots showcased their individual styles, but their couple snaps sent the internet into a frenzy. As they moved from posing to conversing, their comfort with each other was noticeable, and the photos captured a seemingly effortless relationship.
ROSÉ AND LEWIS HAMILTON pic.twitter.com/aepJNpKofI
— rosé (@roseannepics) April 15, 2024
Social media erupted with excitement. Posts of their interaction garnered thousands of likes, as fans of both stars commented on their incredible chemistry and their impeccable looks for the event.
Another video of #ROSÉ with Lewis Hamilton
ROSÉ AT RIMOWA SEOUL#ROSÉxRimowapic.twitter.com/lX0DZ6n0qW
— the Rosé Connection (@theroseconnect) April 15, 2024
nobody has ever prettied and pookie’d the way lewis hamilton and rosé have pic.twitter.com/lPRHtIdmAa
— AM.M || あきり (@warmvanxlla) April 15, 2024
Two icons! Sir Lewis Hamilton and Rosé from BLACKPINK at the RIMOWA event. pic.twitter.com/zSEeKoP4Xj
— deni (@fiagirly) April 15, 2024
Lewis Hamilton for RIMOWA
With Rosé pic.twitter.com/ps8cqpGxfE
— Marina (@xxoMarina) April 15, 2024
The connection between Rosé and Hamilton isn’t new. They previously starred in the same RIMOWA advertisements, which were disseminated through various media, including cinema, digital platforms, and outdoor spaces. These ads featured short films showing the stars with their RIMOWA suitcases, packing and journeying, highlighting the brand’s intersection of luxury and functionality.
In the end, the hype around the two superstars is a strategic triumph for RIMOWA, as the brand’s choice of ambassadors proved to resonate well with the public.
