Fans of BoA are rallying together to protest SM Entertainment’s deemed failure to protect the star from malicious comments online. The outrage started after BoA hinted at a possible retirement soon.
| @boakwon/Instagram
Fans are now assuming the SM Entertainment star is only considering retirement due to the relentless negative comments she’s faced over the years.
“Now that my contract is ending, I can retire, right??” | @boakwon/Instagram
The planned protest will feature trucks carrying messages directly to SM Entertainment, calling out the company for its “24 years of inaction” and demanding a robust response to the online harassment that BoA has endured. Her supporters are making it clear that they expect the company to take a stand and implement measures to combat malicious commenters actively.
보아 트럭시위 모금안내
24년간 악플러를 방치해온 SM의 안일한대처를 지탄하고 악플러 고소에 대한 구체적인 행동방안을 강력하게 요구하고자 트럭시위를 진행하고자합니다.#보아 #BoAkwon #BoA pic.twitter.com/3jf3e8pXhB
— 보아 트럭 시위 (@BoA_Jikija) April 6, 2024
if boa’s retiring fr, i hope its bc she genuinely wants to & not bc of the harassment she’s been facing. as a fan, its such a shock since she always talks about how she still loves her work, how she wants to inspire her juniors to believe its possible to achieve longevity in kpop
— (@N3GADOLA) April 6, 2024
The situation reached a boiling point recently when BoA openly addressed her critics on Instagram, expressing her frustration with the constant scrutiny over her appearance and personal choices.
If I don’t take care of my self, you criticize me for not taking care of myself. When I do, you criticize me all the same. If I put on a little bit of weight because you keep saying I lost too much and that I need to gain a little, then you criticize me for being ‘a pig.’ I don’t know what you all look like but don’t live like that. Stop wasting your time.
Also, I’m sorry, but I’m BoA.
— BoA via Instagram
Adding to the challenges, BoA’s venture into acting with her role in the K-Drama Marry My Husband became another avenue for criticism. Despite her efforts, some viewers found it hard to engage with the drama due to their perceptions of BoA’s acting and appearance, further exacerbated by unfounded plastic surgery rumors.
BoA in “Marry My Husband” | tvN
BoA addressed these criticisms quickly, reassuring fans about her appearance and explaining that her use of braces since 2023 had affected her facial expressions.
| TheQoo
This series of events has ignited a passionate response from BoA’s fanbase, who see the protest as a necessary step to support the artist. They argue that BoA’s contributions to the K-Pop industry, as well as SM Entertainment, and her enduring presence as a performer merit a respectful and safe environment free from baseless and harmful attacks.
