Soju brand Chum Churum has announced its new model.
Han So Hee
On March 26 it was reported that actress Kim Ji Won has been chosen to be the new model of Chum Churum.
Kim Ji Won
When asked to confirm, a representative at the brand’s parent company, Lotte, remained mum and refused to comment in depth.
We are exploring possibilities in regards to the Chum Churum model. However, at this time, I can not confirm anything.
— Lotte representative
The news comes just weeks after the Soju brand revealed it would not be renewing its contract with Han So Hee, ending her tenure with the brand after only one year. Due to the shortness of her partnership with the brand, many have speculated that Han So Hee’s scandal with Ryu Jun Yeol has played a part in the brand’s new direction.
Ryu Jun Yeol Alleged To Have Left Hyeri For Han So Hee
Stay tuned for updates.
