Few transformations have been as bold and as striking as that of Kim Namjoo — the second-generation idol renowned for her time with Apink. The singer’s solo comeback has taken fans and netizens by surprise, showcasing a radical departure from the wholesome image typically associated with her group.
| @sarangdungy/Instagram
In 2020, Kim Namjoo set the stage for her solo journey with the album Bird, already hinting at a different artistic direction. The album cover depicted her as a poised and regal figure dressed in a rich red gown with a glittering, crown-like headpiece, exuding the sophisticated aura of a femme fatale. Fast forward to the present, her latest work titled BAD presents an even more drastic shift.
| Choi Creative Lab
The new Namjoo is a far cry from Apink’s innocent charm.
Namjoo in Apink | IST Entertainment
During her album showcase, she captured attention with her unabashedly bold image. Her latest promotional image depicts her with platinum blonde hair, a fierce expression, and an edgy outfit that wouldn’t look out of place in a punk-rock music video.
Namjoo during her showcase.
Most notably, her arms and back are adorned with vivid tattoo-like designs, making a statement that screams confidence and defiance.
Namjoo’s transformation is not just skin deep. Her involvement in the album BAD was comprehensive — she played an active role in concept planning and production, shaping the music and image to reflect her personal artistic vision.
The boldness of her solo work raised concerns about its potential impact on Apink’s image. However, Namjoo shared that instead of being shocked, her group members supported her desire to push the envelope.
I was worried it might affect Apink’s image. I wondered if the members would be surprised, but they actually encouraged me to be even bolder.
— Namjoo during her showcase
| IST Entertainment
Following her recent transformation, fans are looking forward to hearing BAD and are excited to see what Namjoo will be up to next — both musically and visually.
