These K-Pop idols are considered the top influencers of their respective luxury fashion brands they represented during the recent Fashion Week season. According to Vogue Business, here are the 8 brands of the F/W 2024 fashion show season determined by earned media value (EMV) with K-Pop idols as the top influencers.
8. Juyeon (THE BOYZ)
Balenciaga’s total EMV was $13,615,864 USD with Juyeon of THE BOYZ taking the spot as the brand’s top representative influencer with the highest percent of the total EMV.
Juyeon (THE BOYZ) | @tbzuyeon/Instagram | @tbzuyeon/Instagram
7. Chanel
Chanel‘s EMV came to $14,400,00 USD with BLACKPINK‘s Jennie as the top influencer.
Jennie (BLACKPINK) | @jennierubyjane/Instagram | @jennierubyjane/Instagram
6. Dolce & Gabbana
NCT‘s Doyoung was Dolce & Gabbana‘s top influencer with the highest percent of the brand’s EMV, which totaled $15,421,546 USD.
Doyoung (NCT) | @do0_nct/Instagram | @do0_nct/Instagram
5. Miu Miu
This is followed by TWICE’s Momo for Miu Miu. The brand’s EMV came to $18,200,000 USD.
Momo (TWICE) | @momo/Instagram | @momo/Instagram
4. Versace
Versace‘s total EMV was $19,900,000 USD with Hyunjin of Stray Kids taking the spot as the brand’s top representative influencer with the highest percent of the total EMV.
Hyunjin (Stray Kids) | @hynjinnnn/Instagram | @hynjinnnn/Instagram
3. Seungmin (Stray Kids)
Loewe‘s EMV came to a whopping $27,600,000 USD with Stray Kids‘ Seungmin as the top influencer.
Seungmin (Stray Kids) | @miniverse.___/Instagram | @miniverse.___/Instagram
2. Rosé (BLACKPINK)
BLACKPINK’s Rosé was Saint Laurent’s top influencer with the highest percent of the brand’s EMV, which totaled an astounding $28,980,689 USD.
Rosé (BLACKPINK) | @roses_are_rosie/Instagram | @roses_are_rosie/Instagram
1. Jisoo (BLACKPINK)
First place belongs to BLACKPINK‘s Jisoo who took the spot as DIOR’s top representative influencer. The brand’s impressive total EMV was $45,879,794 USD.
Jisoo (BLACKPINK) | @sooyaaa__/Instagram | @sooyaaa__/Instagram
Check out the full list below which includes brands that do not have K-Pop idols as the top influencers, including Millie Bobby Brown for Louis Vuitton and Brazilian model Jade Picon for Tommy Hilfiger.
| Vogue Business
