The recent music video teaser for “Like Magic” has everyone talking, but not necessarily for the reasons JYP Entertainment might have hoped.
| JYP Entertainment/YouTube
The collaborative single, which features a star-studded lineup from the label — including J.Y. Park, Stray Kids, ITZY, and NMIXX — teams up with Coca-Cola for a digital dive into a futuristic world. However, amidst the buzz of the collaboration, Stray Kids find themselves at the center of a style storm stirred up by netizens.
| JYP Entertainment
The teaser, which showcases the artists in a variety of eye-catching outfits, has drawn particular attention to Stray Kids’ fashion choices. Described by some as a mishmash of trends that didn’t quite hit the mark, the outfits have sparked a wave of ridicule online. Comments range from playful jabs to outright disbelief over the styling decisions, with many fans expressing concern over the visual impact on the members’ appearances.
NMIXX’s outfits. | JYP Entertainment/YouTube ITZY’s outfits. | JYP Entertainment/YouTube
A viral post on TheQoo — boasting over 38,000 views and 600 comments — has become a hotbed for such critiques. Netizens didn’t hold back, with remarks suggesting the boys looked less like pop idols and more like characters out of a comedy sketch.
Stray Kids | JYP Entertainment/YouTube
The criticism didn’t stop at just the choice of clothing. Specific outfits worn by members like Lee Know and Hyunjin were called into question, with fans humorously suggesting that the stylists might reconsider their career choices after seeing the backlash.
| JYP Entertainment/YouTube
Many argue that the outfits not only fail to flatter but also detract from the members’ appearances, making them look awkward and, in some cases, shorter than they are.
“Wow, it looks like Park Jin Young styled them himself, lol” “Can’t believe this isn’t for Gag Concert” “I want to send another truck. This time I want to be the one driving it. What is Lee Know and Hyunjin wearing? The stylist should wear these clothes themself.” “I thought maybe the criticism aimed at the stylist was harsh, but nope” “I thought the guy in the front was wearing panties” “I mean… What in the world is this? Wow, this is shocking af. The stylist really had them wearing this? Why did they make Hyunjin wear panties?” “This is crazy, seriously” | TheQoo
While the outfit choices for “Like Magic” might not have struck the right chord with all viewers, the conversation around the teaser has undoubtedly increased anticipation for the full release. However, the teaser is also facing backlash on another front — with fans criticizing the company for collaborating with Coca-Cola in the midst of the Israel-Palestine conflict. You can watch the full music video teaser here:
