YG Entertainment debuted its newest group, BABYMONSTER, in November 2023 and recently ran into a setback when they filed to protect trademarks for “BABYMONSTER” and “BABYMONSTERS” in Singapore ahead of the group’s debut.
BABYMONSTER | @YGBABYMONSTER_/Twitter
Monster Energy, a company that produces a variety of energy drinks, brewed coffee, hydrating sports drinks, juices, and teas, recently rejected the company’s trademark applications, taking the decision to a hearing, and the Intellectual Property Office of Singapore recently reached a legal decision in the dispute.
YG Entertainment headquarters | UNStudio
YG Entertainment found itself on the winning side of a decision in Singapore court against the beverage company.
During the hearing, IP Adjudicator Ravindran Muthucumarasamy opened by revealing that Monster Energy has filed “52 notices of opposition with the Registrar of Trade Marks” to date, defaulting on filing or withdrawing their filing in over half of those cases.
A section of YG Entertainment vs. Monster Energy’s hearing results | IPOS.gov
Monster Energy also recently rejected the trademark application for Gentle Monster, the South Korean luxury eyewear brand that currently has two locations in Singapore.
Monster Energy was also unsuccessful in its trademark opposition in regard to the eyewear brand.
