K-Pop fans are upset as many of their favorite idols appear to be endorsing American coffee chain Starbucks.
While Starbucks has been historically a popular go-to choice for coffee, as there are shops across the world, many are currently boycotting.
In the last month, media coverage of the Israel-Palestine crisis has increased after Hamas’ attack on Israel on October 7. More people are finally becoming aware of the conflict that is taking place in the Gaza Strip, voicing their outcry about the human rights issue. Thousands of civilians have been killed as bombings and other fighting occur in the region, and many survivors have lost families, friends, homes, and more. Latest reports estimate that over 20,000 Palestinians have been killed in the region, and over 2 million in Gaza are suffering from severe hunger.
The worker-led union of Starbucks, which represents 9,000 employees, shared a post via X (formerly Twitter). The union stated that they stand in solidarity with Palestine.
As of June 2023, over 8,000 workers at over 360 Starbucks stores in at least 40 states in the United States have voted to unionize, primarily with Workers United. As of March 2023 none have yet enacted a collective bargaining agreement.
— Wikipedia
Shortly after, Starbucks released multiple statements denouncing the union. Starbucks did not want to be associated with the union’s stance.
Starbucks wanted to stop the union from using its name and logo, saying the company had no official stance on the war and the union’s post might confuse customers. But many boycotters, like Blake, thought Starbucks should offer more support to the people of Gaza.
— AP News
| Starbucks | Starbucks
Starbucks sued their employees on October 18 for trademark infringement, claiming that the social media post in question angered customers, potentially damaging the company’s reputation.
| Starbucks | Starbucks
On the other hand, many customers were turned off by a company suing its workers, especially over what many consider a humanitarian cause. So, Starbucks has been boycotted primarily in the U.S. due to this as people feel it was not only wrong for Starbucks to sue its employees over a social media post but that the company, which has historically attempted to appear liberal and diverse compared to other companies, has taken a controversial stance rather than showing support and solidarity for the oppressed.
Many people do not understand but Boycott has caused Starbucks alone to lose $12 Billion and many of the Starbucks are being closed due to that.
Boycott works
Watch the video pic.twitter.com/UZk71GdPx1
— The Night Report (@The_NightReport) December 25, 2023
Starbucks has lost $12 billion USD in market value in the past two months. The company has even faced store closure and bankruptcy in many countries due to the boycott.
After worldwide boycotts Starbucks has lost $11 BILLION in market value. Starbucks’ CEO stated: “Our stance is clear. We stand for humanity.”
More Starbucks locations shut down as the boycott movement goes global. Starbucks is becoming desperate and is begging.
People power. pic.twitter.com/MK5QNjnAfk
— Mohamad Safa (@mhdksafa) December 25, 2023
So, K-Pop fans were shocked and disappointed when some of their favorite idols suddenly started appearing with Starbucks cups.
like did y’all really need the money #starbucks
♬ original sound – Sweetpea Her
Soloist Jeon Somi especially shocked her fans when she began a makeup video with a sip out of a reusable Starbucks cup from the company’s 2023 holiday collection. The video went viral with 6.7M views at the time of writing, with the comment section filled with netizens calling her out.
#sugarplumfairy sparkle beaming🫢 트랜드 열차 탑승이염
♬ original sound – ˚₊‧꒰ა ✮ ໒꒱ ‧₊˚
The video is still up, and Somi has not addressed the matter, further disappointing netizens, knowing she is frequently online. Consequently, many Somi fans have closed their accounts.
staysomi is the biggest somi fanpage i know theyve been there throughout that zionist’s journey. i’m glad she’s smart, agak proud as an indo lmao. look at her statement too honestly a brave thing to say knowing there r almost 70k somungchi following her https://t.co/gB7OWKhCHn pic.twitter.com/RVUm7MVIXU
— eggy, 21, a barbie (@james_is__on) December 26, 2023
Yet, a surge of K-Pop idols has been seen with Starbucks cups recently, including SEVENTEEN’s Hoshi, Kep1er’s Huening Bahiyyih, Yujin, and Xiaoting, IVE’s Liz, Wonyoung, Leeseo, Yujin, Gaeul, and Rei, TWICE’s Jihyo and Sana, EXO’s Chanyeon, ATEEZ’s Seonghwa and Hongjoong, Stray Kids’ Hyunjin and I.N, aespa’s Karina, CN BLUE’s Yeonghwa, Girls’ Generation’s Taeyeon, Super Junior’s Siwon, Lee Donghae, Red Velvet’s Seulgi, THE BOYZ’s Jaehyun, 2PM’s Taecyeon and Chansung, BLACKPINK’s Jisoo and Jennie.
| @mitsrokk/X
seonghwa from ateez pic.twitter.com/YqSKpu8bIf
— sar (@ftvhope) December 25, 2023
Netizens do not believe it’s a coincidence, considering K-Pop idols usually go to lengths to cover up logos as it interferes with current and/or potential endorsement deals. So, netizens suspect that K-Pop idols are being paid to endorse Starbucks as the company is potentially attempting to get K-Pop fans’ support, knowing the fandom’s loyalty. Previously, Western celebrities also appeared to have received endorsement deals from Starbucks.
This is genuinely so disturbing and disgusting.. idols will go out their way to cover up a ramen pack logo but when it comes to Starbucks they are fully supporting the brand and also persuading their fans to buy from st*rbucks. You can’t tell me they don’t know what’s going on fr pic.twitter.com/C2VuQtxXCZ
— ۟ (@sircumplz) December 23, 2023
starbucks is definitely paying idols, i guess the boycott is working https://t.co/ZM1zXnhsgY pic.twitter.com/P2K1qLvPnI
— ivy (@savgeot4) December 23, 2023
Some fans have defended their idols, claiming ignorance regarding the Israel-Palestine crisis, as it’s another country’s problem or the boycott is primarily based in the United States. Yet, there have been pro-Palestine protests in South Korea, and many idols are also frequently on social media.
Koreans aren’t as ignorant as kpop fans who are defending their idols for drinking Starbucks would like yall to believe pic.twitter.com/qSqazCt0oB
— Waiting For KATSEYE (@Wanndee__) December 23, 2023
However, Starbucks Coffee Korea is independent, belonging to one man. Starbucks actually has no shares in Starbucks Coffee Korea. Yet, the franchise still has to pay 5% royalties for using the brand’s name and logo.
starbucks korea still has to pay starbucks international 5% even after all their shares were sold to Emart and GIC https://t.co/FhF0FMhZMI pic.twitter.com/Squ52XOR0g
— ria (@topazuha) December 24, 2023
To add to that, since 2021, Starbucks Korea has already been known as an affiliate of “Shinsegae” not to the Starbucks Corporation. As a result, the issue of Starbucks is relatively less known in Korea.
— ~ (@gjsowirnfospwp) December 24, 2023
Unlike other boycotted chains like McDonald’s, Starbucks has actually not sent funding to Israel. So, regardless of whether or not Starbucks Coffee Korea’s purchases impact the American company, one could argue that there’s nothing wrong with it. Still, many K-Pop fans argue that it’s about principle due to Starbucks’ mistreatment of their employees who voiced their support of Palestine.
#starbucks #kpopfyp #svt #hoshi #svtcarat
Likewise, NCT‘s Doyoung endorsement deal with McDonald’s has also been met with backlash due to similar reasons. Read more below.
