Kim Kardashian recently released a new line of bras under her brand of corrective underwear, SKIMS. The bras were designed to look like the wearer was not wearing any bra underneath their clothing.
Kim in an advertisement for the bra. | SKIMS
The bra was purposely shaped to look like nipples, giving support with a teardrop shape. This is often considered the ideal breast shape in the Western world.
Kim in an advertisement for the bra. | SKIMS
The bra comes in various shades of nude to suit one’s skin. At the center of the cups are pointed moulds shapes like nipples.
Kim in an advertisement for the bra. | SKIMS
Kim promises ultimate comfort in this bra.
Kim in an advertisement for the bra. | SKIMS
The look is meant for anyone who wants to appear like they have perfect boobs naturally. In-keeping with the no-bra trend in the west, these bras will help you achieve a sexy look.
Advertisement for the bra. | SKIMS
One of the intended uses can be as the photo below.
Advertisement for the bra. | SKIMS
Koreans, who are known to be more conservative, took Kim’s new product with a spoon of salt. They knew that the product was clearly targeted for the Western market, but were still amused by it all the same.
Netizen reactions. | theqoo Anyway, she’s such a f*cking harmful person to women. She’s creating insecurities that people may have never had in the first place. How American… Just use normal bras. This is so strange. A bra that pretends to be no-bra LOOOOOL. I don’t wear a bra because it’s comfortable, but this is a bra to look pretty as a no-bra….? It’ll be comfortable to wear if they sewed pads into the front of sweatshirts. Their family is so harmful. Really all sorts LOL. So after innerwear as outerwear, we’re now releasing bras that look like you’re not wearing bras?
While the confusion is reasonable, they would actually be perfect for actresses who need to showcase a semi-nude scene without actually showing their chests, or for a daring photoshoot.
