Sony Corp this week is showcasing a slate of cutting-edge new innovations at CES 2021 that highlight how it is redefining the future, including exciting advancements in immersive music technology featuring Sony Music artists Madison Beer and Zara Larsson.
“With Sony’s technology, ‘Creativity Has No Limits,’” Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, said on Monday in announcing Sony’s exhibits for the annual tech event.
Sony’s focus for this year’s all-digital version of CES is on demonstrating its leadership in “3R Technology” (Reality, Real-time, and Remote technology solutions). Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment participated in Sony’s CES 2021 Digital Press Event on January 11 to talk about how Sony Music is contributing to Sony’s vision of limitless creativity by supporting new immersive technologies.
“Immersive media opens up a whole new world of creative opportunity for artists,” he said.Here’s a look at a pair of SME initiatives unveiled at CES that exemplify the new kinds of experiences that are possible with immersive media.
Madison Beer’s Ultra-Real Virtual Concert Performance
SME is previewing at CES for the first time anywhere an incredibly life-like immersive reality concert performance singer-songwriter Madison Beer that is coming later this winter via a partnership with Verizon.
Using the latest innovations in real-time 3D creation technology, Madison has been transformed into a highly realistic avatar and she will perform a medley of songs from her upcoming Epic Records debut Life Support in a virtual recreation of Sony Hall.
This groundbreaking virtual concert will be available for viewing on Sony PlayStation VR, music video streaming platforms and more.
Immersive Sound Comes to Live Performance Video
Sony is expanding the ecosystem for its 360 Reality Audio immersive sound format with the launch of new services and product offerings in addition to a growing number of available titles.
Among the new offerings, it is harnessing the power of immersive audio to bring three dimensional sound to live performance video content for the first time.
Epic Records artist Zara Larsson debuted an exciting new live performance of her single “Talk About Love” at CES, highlighting the capabilities of immersive audio. Viewers can stream this performance with Sony’s Artist Connection app.
“We are always excited to bring our artists groundbreaking opportunities in the emerging and fast growing space of Immersive video and audio entertainment,” Kooker said. “Sony Music artists are already leading the way in highlighting the capabilities of these innovative formats which bring fans closer to the music than ever before.”
He added: “These are forward looking demonstrations of where music entertainment is headed, and just the beginning of what’s possible”.
More From Sony
Other executives appearing in Sony’s CES digital press conference included Bill Baggelaar, EVP & CTO, Technology Development, Sony Pictures Entertainment, who introduced the latest advancements in virtual production technology. He also discussed volumetric image acquisition as well as collaboration initiatives with Sony’s new lineup of TV models.
Jim Ryan, President and CEO of Sony Interactive Entertainment, highlighted the evolution of the PlayStation community, stating, “Our community are networked like never before and are more diverse than they have ever been. And we celebrate and embrace the differing viewpoints and tastes that make up our community.”
You can read a full overview of the Sony exhibition here on Sony.net and watch the full 15-minute Sony Digital Press event here, or view Dennis Kooker’s Sony Music-specific excerpt here.
